Believe it or not, your Instagram bio is your first impression. It’s the 150-character short story that decides if people follow you or scroll past.

As the trailer to your life or business this short, snappy preview has to be creative, strategic with humour. Statistics show that 78% of Instagram users believe that bio can make them stay. 

But most people mess it up. So It's important to show your unique personality by bio. And showcase what you bring to the table. 

In the matter of things to put in your bio, we can use some key points. It has to be 150 characters, creative, strategic,c and give visitors a reason to stick around. And how to do it? 

Let's discuss the best things to put in your bio, some practical tips & give examples to help your golden ticket. 

What Is An Instagram Bio?

Before knowing things to put in your bio you must have to know that it's a short description. It will be shown under your profile picture. You can put the answer of who you are, what you do, and why on that! Typically an Instagram bio includes the following:

• 150 characters total 
• Your name 
• Meaningful surname
• A short description of you
• Links to your website
• Link to shop or campaign.
• Contact info for brands 
• Contact details for businesses

A mindblowing & meaningful Instagram bio will depend on how you write it. And in this matter, you have to be clear, and creative, and give visitors a reason to stick in your account. 

How Instagram Bio Shape First Impressions?

Instagram Bio can't be just a few lines of text. It’s the first thing people see when they visit your Instagram ID. These 150 characters are like every word matters. 

Have you ever heard about digital handshakes? People will get the vibe of a digit handshake from this bio. You will probably lose another visitor from your profile for a boring bio. 

Overall no matter if you're a brand, a creator, or just someone sharing memes! Your Instagram bio should grab attention. And there are a few things to put in your bio. Then it will help someone to follow you in less than 3 seconds. 

9 Things To Put In Your Bio For The Perfect Instagram Bio

To show off your quick introduction in your Instagram bio, you must have to know a few things to put in your bio. Don't worry! It's super easy to turn that tiny bio box into your billboard. Here’s how:

#1. What Is Your Purpose?

Why should people follow you? What’s in it for them? What do you wanna do with this account? First of all, you have to find these answers by yourself. 

Because this bio should reflect the primary purpose of your account. No matter if you're running a personal account, business profile, or influencer page! 

You must have to identify your goals and design your bio accordingly. Put something that communicates why people should follow you. Check out some best examples by category: 

• Personal Accounts: If you are creating a personal account then things to put in your bio are your hobbies. Or can choose interests & passions. Like this, Coffee lover ☕ | Bookworm 📚 | Sharing adventures 🌍!

• Business Accounts: For these kinda accounts you show off your services, products, or expertise. For example, you can write, Helping small businesses 💻.

• Influencers: Influencers should focus on their niche and the reason why people should follow them. Like use these, Fitness tips 💪 | Vegan recipes 🥗 | Mindset coach 🌱.

#2. Add Keywords 

Using the right keywords in your bio makes it easier for people to find you. These can include niche-related terms, industry-specific words, or even location-based keywords.

For example, if you’re a photographer, add phrases like “Portrait Photographer” or “Wedding Photography Expert.” Keywords can also reflect your personality or unique style.

Key Tips:

• Use your niche-related terms
• Include location-based keywords
• Combine keywords with your personality

#3. Professional Profile Picture

Although it's not related to your bio! But still, the matter of things to put in your bio Profile picture is important. Because it is a visual representation of your brand or personality. 

If you have the bad version, then people will get back to your profile within a second. So put a clear, high-quality, and instantly recognizable image. Also, use these tips & tricks: 

• Personal Accounts: Pick the smiling one. Always use a front-facing photo. Make sure that one has good lighting and a clean background.

• Business Accounts: For business accounts try the best use of a brand's color palette. Use your brand’s logo for a professional vibe. 

• Content Creators: As a content creator you should choose a photo that reflects your niche and style.

#4. Use the Name Field

Keywords are important to put in your bio. But you have to make it searchable. So choose an excellent place to add keywords. Like the name field. You can combine your name with a keyword. 

If you’re a business, use your brand name with your niche. Also, you can use some emojis for a touch of personality. But remember that you have to use this space wisely. 

#5. Clear & Impactful Description

The heart of your bio is the description. You have just 150 characters to explain who you are or what your brand is about. It can be tricky, but don’t worry! Here are some tips to make it stand out:

• Highlights your personality
• Mention services
• Point mission
• Use engaging language
• Add a Unique Selling Point or USP

Note: USP is a short form of Unique Selling Point. It means direct pointing of your service. Like “Get Daily tips for eco-friendly living 🌱”!

#6. Call-to-Action (CTA)

Call-to-Action also must have things to put in your bio. This is the way you can make them visit your website, shop, or send a DM. So make a strong CTA. Make it simple and direct. Use action verbs like “shop,” “download,” or “DM” to make them your buyer or audience. 

#7. Emojis for Personality

Emojis are also important things to put in your bio. To add a playful, visual vibe to your bio you can use these. It can replace words for better readability. But you have to keep it relevant to your niche. Check this image as a perfect example: 

Warning: Don't overuse emojis. Because it can make your bio look cluttered. 

#8. Use Link Tools

You can use link tools to add only one clickable link in your bio. It will connect your visitor with multiple links, products, or resources. Try these tools to maximize your clickable link or URL: 

• Linktree
• Campsite. bio
• Milkshake
• Bitly 
• Google Analytics
• Crowdfundly

You can track your bio link performance using tools like Bitly or Google Analytics. For a smooth, hassle-free option, consider Crowdfundly. 

Whether you're launching a project, promoting a cause, or sharing resources, Crowdfundly makes it easy to create, manage, and showcase your campaign. It simplifies the process and helps you engage with your audience directly from your Instagram bio.

#9. Update Your Bio

Your bio should be updated regularly to reflect your changing goals, campaigns, or interests. Keep it fresh and update it when:

• Launching a new product
• Starting to sell service
• Arranging a new event
• Changing your niche
• Trying to rebrand
• Highlighting seasonal offers

Perfect Instagram Bio Template With Things To Put In Your Bio

No matter if you're a brand, a creator, or just someone sharing memes! You must put something valuable, sense-making & easy catchy text, emoji, or link in your bio. Still, if you are confused then let's move to the direct template: 

    [Your Name/Business]

💡 [What you do]

📍 [Location (if relevant)]

🎯 [Your USP or mission]

🔗 [CTA with a link to your website/shop/resource]

Instagram Bio Ideas by Category

Creating an Instagram bio depending on your purpose and audience. Because it should resonate with your target audience. So It's important to have a perfect idea about this kinda bio based on personalities, creators, and professionals. Like: 

Personal Accounts

For personal accounts, focus on showcasing your hobbies, lifestyle, or personality. The goal is to make it relatable and fun while giving visitors a glimpse of who you are. Highlight your interests, quirks, or goals in a creative and lighthearted way.

Example:

• 🎵 Music lover | Sharing my playlist vibes 🎧
• 🌍 Wanderlust soul | Exploring one city at a time ✈️
• 🐾 Cat mom | Spreading pawsitivity 🐱

Creators 

Highlight your niche, skills, and what followers can expect. This type of bio is all about showcasing your creativity and expertise.

Example:

• 🎥 Filmmaker | Capturing moments that matter 🎬
• 🎨 Digital artist | Turning ideas into visuals!
• ✍️ Writer | Telling stories one word at a time 📚

Professionals 

Showcase your career or expertise to build credibility and authority. Include your mission and what sets you apart in your field.

Example:

• 📈 Marketing Strategist | Helping brands grow online 🚀
• 👩‍⚕️ Pediatrician | Advocating for children’s health 🌟
• 🤖 AI Specialist | Sharing the latest in tech innovation

Overall, based on your account type, keep it simple. Make it fresh to align with campaigns, events, or changes in focus. 

FAQs

What Are Some Examples of Successful Instagram Profiles?

Successful Instagram profiles authenticity, visual storytelling, and audience engagement have in their bio. This storytelling builds deep, emotional connections with the audience. Also, niche-based bio must highlight client transformations to build trust. 

What Should Be the Best Bio for Instagram?

A bio that clearly explains who you are, what you do, and what value you provide to your followers should be the best one for you. You can add your full name or brand name, add an email or phone link or you can create a unique hashtag for your content or campaigns.

How Do I Spice Up My Instagram Bio?

Easy! You have to add a sense of humor to your Instagram bio to spice it up. You can add Fun facts for a better vibe like I’ve visited 30 countries before turning 30! And don't forget to add line breaks for clarity.

What Does The 📍 Emoji Represent In An Instagram Bio?

The 📍 emoji in an Instagram bio usually represents a location. It can show where you’re based, a place you love, or the location of your business. Many people use it to keep their bio simple and visually appealing while sharing key information.

Warming Up

That's all! These are enough things to put in your bio. So don’t forget to make your Instagram bio small but mighty. By only these 150 characters you can make more sales, more clicks & more attention. Because in Instagram bio, every word matters.