back to top

Guide to Branding Yourself on Instagram

April 5, 2024

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Crowdfundly Opengraph image

Static and dynamic content editing

Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up – Seth Godin

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

A list looks like this:

  • Marketing Is about The Stories You Tell
  • Do Permission Marketing
  • Invent, Implement and Sell the Ideas
  • Sell What People Want, Not What They Need
  • Keep Your Customers Happy
  • Deliver Basic Human Wants

A list looks like this:

  1. Marketing Is about The Stories You Tell
  2. Marketing Is about The Stories You Tell
  3. Marketing Is about The Stories You Tell
  4. Marketing Is about The Stories You Tell
  5. Marketing Is about The Stories You Tell
  6. Marketing Is about The Stories You Tell

Branding yourself on Instagram is crucial for standing out in today's digital world. To do so, you need to

  • Be consistent, always post similar things to look the same.
  • Tell real stories to connect with people.
  • Talk with others to be seen more.
  • Post often to keep people interested.
  • Use filters carefully to look real.
  • Learn about Instagram and use its tools.
  • Make your profile and posts look good.

To learn in detail about how to brand yourself on Instagram and help yourself with personal branding, dive deep into the article.

What Do You Mean By Personal Branding?

Personal branding refers to how you present yourself online and offline, shaping perceptions and distinguishing yourself from others. It's crucial in today's digital age, to influence career opportunities and networking. Just as companies use branding, individuals craft personal brands to stand out. 

Platforms like Instagram offer vast opportunities for personal brand development. Key strategies include authenticity, niche identification, and high-quality visuals to attract like-minded followers and build a strong personal identity.

Why Choose To Do Personal Branding On Instagram?

Why Choose To Do Personal Branding On Instagram

In today's online landscape, standing out is important, and Instagram offers a powerful platform to build your brand. Here are some compelling reasons why you should consider it:

Cut Through The Noise

With countless users and content, it's easy to get lost on Instagram. Personal branding helps you define a unique identity that grabs attention. By showcasing your expertise, interests, and values, you attract people who resonate with your message and stand out from the generic crowd.

Build Recognition And Visibility

Instagram has become a powerful tool for self-promotion. Through consistent visual storytelling and content, you build recognition and increase your visibility. This is especially valuable for influencers, entrepreneurs, and professionals seeking to expand their reach and connect with their target audience.

Attract Opportunities And Followers

A strong brand identity acts like a magnet, attracting followers and potential opportunities. When people understand who you are and what you represent, they're more likely to engage, collaborate, or even become your clients. This opens doors to new ventures, partnerships, and collaborations.

Elevate Your Online Presence

Personal branding goes beyond aesthetics; it's about crafting a cohesive message and personality. By developing a consistent voice, design, and visual style, you project a professional and polished image that enhances your online presence and connects you with the right audience.

Mirror Successful Strategies

Think of personal branding on Instagram as building a successful company. Just like brands, you need visual appeal, clear messaging, and a unique persona to make a lasting impression. By implementing these strategies, you establish trust, and credibility, and build meaningful connections with your target audience.

You can see it as a way to successfully monetize your Instagram account. 

Ways You Can Brand Yourself On Instagram

Ways You Can Brand Yourself On Instagram

Now, let's dive in and discover how you can elevate your presence on Instagram.

Keep It Consistent

Post pictures that look similar to what you're posting elsewhere. Your feed should have a steady look. Stories can be more casual, but still keep them in line with your brand. Pick images that flow well together.

Tell Your Story

Your images should tell a story about you. Show what you like and who you are. But don't just stick to morning bagels and dogs. Be interesting and share your expertise. Remember, people check out your profile to know you better.

Engage With Comments

Respond to comments on your posts. Don't leave people hanging. Even if it's just spam, deal with it. Also, interact with direct messages and engage with other users by liking their posts.

Interact With Others

To get noticed, like other users' posts, especially those with low engagement. Also, spend time liking posts from your followers and those you follow. If you're aiming for a job or a school, show interest by liking their posts too.

Post Regularly

Consistency is key on social media. Post daily to get attention and engagement. Post stories even more frequently. Regular posting boosts your exposure and engagement.

Be Mindful Of Filters

Avoid heavy filters. People prefer authenticity. Instead, focus on a realistic yet polished look. Create your editing style for a unique touch.

Learn The Platform

Understand Instagram's quirks, especially hashtags. Use a mix of specific and broad hashtags. Optimize your bio with key details and contact info.

Post Frequency On Instagram For Your Brand?

When it comes to posting frequency on Instagram for your brand, again consistency is key.

To keep your audience engaged, aim to post at least once a day. If you're just starting and don't have enough content, try posting 3-5 times per week. As you build up your content, you can increase your posting frequency.

But remember, it's important not to overdo it and become annoying or spammy. Quality always trumps quantity, so focus on creating high-quality posts with thoughtful captions and images. By striking the right balance between consistency and quality, you can be on the right path to building a strong personal brand on Instagram.

Special Tips On Engaging With Your Followers

Special Tips On Engaging With Your Followers

To engage effectively with your followers on Instagram, here are some special tips to keep in mind:

Respond To Comments And Messages

Show your followers that you value their input by responding thoughtfully to their comments and direct messages. This demonstrates that you're listening and actively engaging with your audience.

Utilize Instagram Stories 

Use interactive stickers like polls and questions in your Stories to encourage engagement and gather feedback from your audience. This not only boosts interaction but also helps you understand your followers better. This triggers follower engagement within or above 500 which helps you make money on Instagram. 

Encourage User-Generated Content

Foster a sense of community by encouraging your followers to create and share content related to your brand using branded hashtags. Engage with this user-generated content to show appreciation and strengthen connections with your audience.

Maintain Consistency And Timing

Stick to a consistent posting schedule to give your followers more opportunities to engage with your content. Use analytics to determine the best times to post for maximum engagement and reach.

Create Shareable Content

Share relatable memes, informative graphics, and carousel posts to encourage sharing and engagement among your followers. This helps your content reach a wider audience and promotes interaction within your community.

Collaborating With Other Brands And Influencers

Collaborating With Other Brands And Influencers

When it comes to collaborating with other brands and influencers on Instagram for your brand, genuine interaction is key.

To start, engage with others by liking and commenting on their content, while also sharing your own engaging and relevant posts. Remember, the goal is to add value to conversations and interactions. Spamming or overpromotion won't get you far. 

Instead, focus on providing valuable insights and building positive relationships. Also, maintain a respectful and friendly tone, avoiding pushiness or sales pitches. By establishing a good rapport with others, you'll increase the likelihood of successful collaborations and growing your brand on Instagram.

Concerns Regarding Branding Yourself On Instagram

When branding yourself on Instagram, it's essential to steer clear of common pitfalls that can hinder your success.

  • Firstly, ensure your bio is complete, relevant, and concise, avoiding boring or lengthy descriptions.
  • Additionally, engage actively with your followers by responding to comments and messages to foster a sense of community.
  • Stay focused on posting content that aligns with your brand and resonates with your audience, avoiding randomness or irrelevance.
  • Consistency is paramount across all platforms to maintain brand identity and avoid confusing potential clients.
  • While showcasing your brand, remember to prioritize providing value to your audience rather than solely focusing on self-promotion.
  • Define your niche and target audience clearly to tailor your branding efforts effectively to their needs and interests.
  • Lastly, ensure your messaging remains consistent across all platforms to avoid confusing your audience and harming your brand.

By sidestepping these pitfalls, you can establish an authentic and compelling personal brand on Instagram.

Measuring Your Branding Success

Measuring your success on Instagram involves tracking various metrics to gauge the effectiveness of your branding efforts. With over 600 million active users and 500,000 businesses engaging on the platform, understanding your impact is crucial. So, let's see how you do that. 


Firstly, engagement is a key indicator. Monitor how many followers leave comments on your posts and actively respond to direct messages to foster a sense of community.


It is another vital metric, that can be measured by the number of followers and likes on your posts. Additionally, keep an eye on views on Instagram Stories to assess interest in your content.

Tracking Traffic

Essential for directing users to your website or blog. Utilize Google Analytics to monitor your top social network sources and encourage clicks through engaging visuals and calls-to-action in your Instagram bio.


Another significant one is mentioned, for brand recognition purposes. Monitor how many followers tag your brand in their posts and leverage hashtags to encourage user-generated content.

You can also add links from your selling mediums and promote your products or content from there. For example, you can add the link from your shop section at Crowdfundly so that it becomes easier to sell the products. 

But why use Crowdfundly?


Because, Crowdfundly lets you narrate your brand's journey, captivating your audience and generating buzz. 

On Crowdfundly, you have a dedicated space to highlight your work, showcase your products, and grab the audience's attention. It's like having your brand stage.

It also helps you gain valuable insights from your supporters. Their feedback helps you refine your product, understand market needs, and ensure you're on the right track. Listen, learn, and create something truly remarkable!

Additional Strategies In A Go

Keep an eye on your competitors' engagement rates and hashtag usage to benchmark your performance and refine your strategy accordingly. Use the right hashtags and analyze Instagram Insights to understand which ones drive the most impressions and engagement.

Analyze your top-performing posts and Stories to identify patterns and tailor future content to match your audience's preferences. Track your follower growth over time to ensure your content resonates with your audience and attracts new followers.

By implementing these measurement strategies, you can effectively evaluate your Instagram branding success and make informed decisions to enhance your online presence. 


How Do You Brand Yourself As An Influencer?

Branding yourself as an influencer involves transparently showcasing your influence through sponsored posts and promotional links in your bio, ensuring sponsors recognize your status.

Does Instagram Sell Your Information?

An Instagram bio should overtly state your influencer status while maintaining a professional image with high-quality content and appropriate posts to reinforce your role.

What Makes A Good Personal Instagram?

Instagram doesn't sell user information but gathers data for analytics; a good personal account includes a memorable username, clear profile picture, engaging bio, diverse content, and interaction opportunities.

Is Personal Branding Difficult?

Personal branding can be challenging without consistent efforts, such as maintaining a themed grid or expanding your following through networking and hashtags.


With the tips in this guide to branding yourself on Instagram, you're well on your way to carving out a unique space and attracting the right audience. Remember, authenticity, consistency, and engagement are key, and stay true to yourself, post captivating content regularly, and actively connect with your followers. 

By avoiding common pitfalls, measuring your success, and embracing experimentation, you'll cultivate a magnetic brand that shines brightly on Instagram and beyond. 

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

Subscribe to our newsletter

Get monthly art tips, expert advice, and creator community insights delivered to your inbox. Subscribe now!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
back to top
Purple sky background with crescent moon

Boost Your Creative Journey with Crowdfundly Newsletter

Found this content helpful? Get freshly baked tips, expert advice, and the creator's success story delivered to your inbox every month and boost your creative business. Subscribe now!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.