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How Much Does Instagram Pay For 10k Views: A Complete Guide

April 4, 2024

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Instagram doesn't offer a fixed rate for 10k views; creators typically earn between $0.01 to $0.05 per 1000 views. Therefore, for 10k views, earnings could range from $0.10 to $0.50. 

However, creators can augment their income through brand collaborations and affiliate programs, irrespective of their follower count. These avenues provide additional revenue streams beyond view-based earnings and can be lucrative even for creators with smaller audiences.

For further information on the amount Instagram pays for 10k views, you may go ahead and read the details.

How Much Does Instagram Pay For 10k Views?

If you've been wondering how much Instagram pays for 1000 views, it's important to understand that the amount varies depending on different factors like the type of content and audience. 

How Much Does Instagram Pay For 10k Views

Instagram makes money through ads, and content creators get a share of that when their posts generate views and engagement for the ads. On average, creators can earn between $0.01 to $0.05 for every 1000 views. 

But it's not just about views anymore. Instagram creators can use different methods to make money, like brand collaborations and affiliate programs, since the Reels Play bonus program ended. So, even if you don't have a ton of followers, there are still ways to earn on Instagram.

Instagram Monetization

Instagram used to pay creators through its Reels Play bonus program, but that ended in March 2023. Now, instead of getting money directly from Instagram, creators can earn money using Instagram’s tools like badges, branded content, gifts, and subscriptions.

On average, influencers earn about $2,970 per month. But those with over a million followers can make much more, around $15,356 monthly. Most influencers work with one to three brands at a time and can earn anywhere from under $100 to over $2,000 per sponsored post.

Clarification: Instagram Doesn’t Pay For Views Directly

Clarification: Instagram Doesn’t Pay For Views Directly

If you're wondering if Instagram pays you directly for content creation, the answer is no. Instagram used to have a program called the Reels Play bonus program, where creators could earn money based on reaching specific benchmarks. 

However, this program was discontinued in March 2023, and since then, Instagram's focus has shifted towards promoting Reels on the platform. 

While you don't get paid directly for views on Instagram, there are alternative monetization methods. Instagram offers several monetization tools such as badges, bonuses, branded content, gifts, and subscriptions. 

Another way is through Instagram’s direct payment system, introduced to help creators make money. This system allows you to receive payments through chat, launched in September 2022. 

Here you can link your selling tools for direct purchase, for example, you can use Crowdfundly and sell your creations there, by creating a link to your account here. 

You can use Crowdfundly here as it includes- 

  • Crowdfundly enables creators to monetize their content by selling products, offering memberships, and accepting donations, providing a versatile platform for income generation.
  • It offers a user-friendly interface and secure payment gateways, ensuring smooth transactions and a seamless experience for both creators and customers.
  • By offering exclusive content to subscribers for a monthly fee, Crowdfundly helps creators establish a stable income stream, crucial for navigating Instagram's evolving monetization landscape.
  • Additionally, it fosters community engagement, allowing creators to strengthen their connection with fans and build a loyal audience, essential for long-term success on social media platforms like Instagram.
  • In light of Instagram's shift towards alternative monetization methods, Crowdfundly serves as a valuable tool for creators to diversify their income streams and establish a reliable source of earnings.

You can also request payments directly from chat using MetaPay, PayPal, or credit/debit cards. When selling products to your audience, you receive payments without Instagram taking a cut.

Also, your earnings on Instagram depend on several factors:

  • Follower count: The more followers you have, the higher your earning potential. For instance, influencers with 1,000 to 10,000 followers earn around $1,420 per month, while those with over a million followers can earn about $15,356 monthly.
  • Engagement rate: How people interact with your content also matters. A good engagement rate, calculated by dividing your total engagements per post by the reach per post and multiplying by 100, is between 1% and 5%.
  • Niche: Certain niches, like travel, beauty, and fashion, are more profitable, making it easier to attract sponsors and build a larger audience.
  • Reputation: Your offline reputation can also impact your earning potential, as brands may partner with well-known figures regardless of their online follower counts.

How Much Does Instagram Pay When You Have 10k Followers?

How Much Does Instagram Pay When You Have 10k Followers

Well, the thing is, Instagram itself doesn't directly pay its users based on follower count. Instead, it provides a platform for users to earn money through various avenues like influencer marketing, sponsored posts, affiliate marketing, and product sales.

At the 10k follower mark, you're in the range where you can start earning some money. On average, an account with 10k followers can make about $88 per post. If you post daily, that's around $616 per week and $2,640 per month. 

However, you need someone willing to pay you for these posts or find other ways to monetize them.

Now, when it comes to making money on Instagram, there isn't a fixed rule about how many followers you need. 

Some programs, like Instagram's Badges program, require influencers to have more than 10,000 followers. But the amount of money you make depends on various factors, including your niche, engagement rates, and negotiating skills with sponsors.

For instance, a smaller influencer like Kayla Compton, who had 1,900 Instagram followers, was still able to generate income through ads, affiliate links, and sponsorships. She made $15,000 in sales for a company, earning a 10% commission despite her smaller following.

Engagement rates also play a significant role. Nano influencers with 500 to 10,000 followers tend to have higher engagement rates, around 5.6%, compared to larger accounts with over 1 million followers, which have an average engagement rate of 1.97%. You can still earn money being a nano influencer with a flower range of 500. 

According to HypeAuditor, most influencers with 1,000 to 10,000 followers earn up to $100 per sponsored post. However, the earnings tend to increase significantly for influencers with over a million followers, with the majority making over $1,000 per post. 

So, while having more followers can potentially lead to higher earnings, engagement, and niche also play crucial roles in monetizing your Instagram presence.

Calculation Of Earnings For 10k Views From 10k Followers

Calculation Of Earnings For 10k Views From 10k Followers

Earning money on Instagram can be a thrilling prospect, especially when you've built a following of 10,000 devoted fans. While Instagram itself doesn't directly pay users for views, creators can earn through various avenues, including influencer marketing, sponsored posts, affiliate marketing, and product sales. 

To understand how much you might earn from 10k views as a creator with 10k followers, you need to know how Instagram's payment system works. The calculation for Instagram pay per 1,000 views involves a straightforward formula: 

CPM (Cost Per Mile) ✕ Views)/1000 =Pay per 1000 views

The CPM represents the amount advertisers pay for every 1,000 impressions of their ad. For example, if a creator's post receives 10,000 views and the CPM is $5, the earnings would be $50.

However, not all views may count towards earnings, as Instagram's algorithm considers factors like view duration and engagement rates. You can monetize your Instagram account in several ways if you want to.

Factors Affecting Instagram Pay

Factors affecting Instagram pay for 1,000 views include-

  • Engagement Rates: Engagement rates are crucial because Instagram pays more for posts with higher engagement, like likes and comments. 
  • Content Type: Content type matters too because videos often earn more than photos. 
  • Audience Demographics: Audience demographics impact your pay rates. Advertisers may pay more to target specific demographics. 
  • Content Quality: Additionally, content quality is valued, with visually appealing posts likely earning higher rates. 
  • Sponsored Content: Sponsored posts, where creators promote products, may also lead to higher pay.

Also, other factors affecting earnings include niche, collaboration with brands, content quality, and consistency. Increasing interaction with followers can also boost earnings. Posting frequency should align with your niche and audience preferences.

How To Increase Earnings On Instagram

How To Increase Earnings On Instagram

To increase earnings on Instagram, influencers can employ various strategies tailored to enhancing engagement, attracting more followers, and optimizing content quality. Here's how:

Focus on Building Engagement Rates

Engage with your followers by creating high-quality, engaging content that resonates with them. Utilize interactive features such as polls, quizzes, and Instagram stories to encourage interaction.

Post Consistently and Interact with Followers

Maintain a consistent posting schedule and actively engage with your followers through comments and direct messages. Building a loyal following of engaged followers can drive higher engagement rates.

Attract More Followers With Growth Services

Utilize legitimate Instagram growth services to target users interested in your content. Services like AiGrow can help attract meaningful engagement and build relationships with potential followers.

Work with Brands and Advertisers Relevant to Your Niche

Ensure that the products or services you promote align with your niche and audience. Collaborating with brands and advertisers that resonate with your followers can lead to higher pay rates for sponsored content.

Use Analytics Tools to Track Metrics

Utilize analytics tools to monitor engagement rates, follower growth, and other key metrics. This allows you to identify areas for improvement and optimize your content strategy to increase Instagram pay over time.

Focus on Engagement

Create content that fosters engagement with your audience, as high engagement levels are more valuable than simply having a large following.

Interact with Your Followers

Respond to comments and questions from your followers to build relationships and increase engagement.


How Does Instagram Verify Views? 

Instagram employs algorithms and manual reviews to authenticate views, utilizing various undisclosed metrics and data points for validation.

How Often Does Instagram Pay The Creators?

Creators typically receive payments from Instagram on the 21st of each month.

How Much Does Instagram Pay For 1k Likes?

Instagram's payment structure isn't directly linked to likes; earnings depend on collaborations and monetization strategies rather than individual post likes.

Why Don’t You Get A Bonus On Instagram?

Bonuses on Instagram are presently limited to select U.S. creators and may be granted based on past performance, particularly on Reels or account engagement.

Can You Earn With Fewer Than 10k Followers?

Yes, you can monetize accounts with fewer than 10k followers, as smaller influencers often hold significant sway over their audiences, with platforms even offering monetization opportunities for those with as few as 300 followers.


So to conclude, while Instagram doesn't offer a fixed rate for 10k views, creators can expect to earn between $0.10 to $0.50 based on factors like engagement and content type. 

Beyond view-based earnings, creators can explore brand collaborations and affiliate programs to augment their income.

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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