With today’s fast-growing economy, the potential creators and businesses to thrive is endless. You just need to find what you are good at or what you want to do. The rest is up to how much you know and how much you are willing to know. For the finance part, you can get sponsored by brands that are known for investing in your preferred niche easily.

But the issue always starts with “I want to start my own business but I’m not sure what are the easiest brands to get sponsored by for newcomers like me.”

Lucky for you this whole article is to answer just that. You’ll be going through a list that will introduce you to potential brands that are easy and well-known for investing at a moderate scale. Start reading!

Easiest Brands to Get Sponsored By

When talking about the easiest brands to get sponsored by you should look for which brands are interested in your specific niche. Here’s a list of brands known for supporting creators, though they’re not the only options out there.

1. Patreon: This particular brand is a safe and easiest kick-starting point for many. The report says that Patreon has records of supporting content creators, musicians, writers, and educators alike. You’ll find many YouTubers, podcasters, or even musicians too using Patreon to fund their projects using the fan support system.

Patreon has over 8 million active patrons and supports more than 279,000 creators. This patronage model fuels creativity by giving creators a steady source of income and artistic freedom.

Best For: Content creators, musicians, writers, educators, YouTubers, and podcasters.

2. Squarespace: This brand has taken the 2nd seat in the list of the fact that it frequently sponsors podcasters and content creators. They will provide you with tools that can be used to build stunning websites. 

Squarespace, with over 4.6 million as of 2023, is popular for its user-friendly platform and visually appealing templates.

Best For: Podcasters, lifestyle bloggers, and anyone seeking a professional website to showcase their work.

3. Microsoft: A leading tech giant, Microsoft supports educational events and tech-related conferences. You too must’ve seen it to support student developers with Programs like Imagine Cup, also by sponsoring various tech gatherings and hackathons.

According to Microsoft, it also commits over $75 million annually for educational programs and sponsorships. This focus on technological advancements and innovation has changed many lives. If your niche and initiative is something that relates to this idea, you can be the next to get sponsored.

Best For: Educational events, tech-related conferences, student developers, and tech gatherings.

4. Guitar Center: Guitar Center is a brand that focuses on music-related fields. This brand is said to support musicians and bands by granting them instruments, gear, and performance opportunities.

This brand has an auction system on instruments too along with a donation system. Money collected from these systems is also used for backing up musicians, and musical organizations, musical therapy institutes, etc.

Best For: Musicians, bands, music education programs, and music therapy institutes.

5. Fabletics: The Fabletics brands were co-founded by an esteemed actress named Kate Hudson. This brand is prominent in the activewear industry. The word is they rely greatly on influencer marketing.

They have sponsored several micro and macro-influencers in the recent past. As a result, $33.4 million or 56% of their immense exposure came from content creators who had posted about the brand in the past year, while $26.6 million, or 44% came from new influencers.

Best For: Influencers, fitness enthusiasts, and those promoting activewear through social media platforms.

6. Fashion Nova: One other example of the easiest brand to get sponsored by which has grown its popularity exceptionally using the power of influencer marketing. They are said to frequently collaborate with fashion influencers like you. That in turn significantly boosts their profiles as well.

In the first half of 2023, influencer content accounted for 35% of Fashion Nova's total MIV on Instagram, which was all about $180 million. This shows how powerful influencer collaborations can be

Best For: Fashion influencers looking to collaborate frequently and boost their profiles through trendy and affordable women's fashion.

7. Glossier: If you're in the beauty industry, Glossier should be at the top of your list. Glossier is a beauty brand that focuses its sponsorships on the beauty industry. It often works with nano- and micro-influencers to promote its products.

As a result of engaging with influencers daily, Glossier has successfully built a well-devoted community. You’d be very glad to know that they even have invested over $1.1 million towards visionary Black entrepreneurs in beauty since 2020.

Best For: Beauty influencers, particularly nano-influencers and micro-influencers, who are engaged in the beauty industry and skincare community.

8. Calvin Klein: Talk about traditional market breakers and you’ll instantly be reminded of the brand named Calvin Klein. Experts say that this brand has already used virtual influencers to break the mold beyond the limitations of traditional marketing and fashion campaigns.

That idea includes digital AI models in the campaigns very well. Calvin Klein’s audience base starts with a focus on the digitally literate younger audience. So, it’s a little bit competitive. But, if you are 18 years old and meet certain criteria, you can surely mark this brand as one of the easiest brands to get sponsored by.

Best For: Digitally literate younger audiences, virtual influencers, and those who are innovative and bold in their fashion campaigns.

9. YesStyle: If you are from the Asia region and are interested in the fashion and beauty industry, then this brand must be on your list. They actively collaborate with influencers of all sizes to promote their brand all the time.

YesStyle's influencer program is a great avenue for both established and up-and-coming influencers to receive free products, discounts, and even commission-based earnings.

Best For: Influencers in the fashion and beauty industry, particularly from the Asia region, looking to promote a wide selection of Asian fashion, beauty, and lifestyle products.

There’s more from the beauty and fashion category for influencers and new entrepreneurs. For instance, there’s Asos, Balmain, Tommy Hilfiger, Marc Jacobs, Magazine Luiza, etc and so on.

What Brands Look for in Potential Sponsors?

Brands look for engagement rates first. But that’s not all of course. For instance—

1. Engagement Rate Over Follower Count: Brands would always choose your engagement rate over the number of followers. Because it’s been seen many times that often a micro-influencer with an engaging audience is more attractive than a creator with millions of passive followers.

Tip: Engage your audience through comments, polls, and interactions to show genuine interest in them. You can read more of these essential tips to get sponsored successfully from Crowdfundly blogs.

2. Relevancy to Niche: The sponsoring brands would rather work with partners whose audiences are relevant to their products. For example, a vegan snack company would prefer to work with a plant-based recipe creator than a general food blogger.

Tip: Highlight your niche expertise to attract sponsors. Learn about how to write your sponsorship proposal while highlighting your perks before you reach out to the brands.

3. High-Quality Content: You are well known for the fact that professional-looking content signals to brands that you’re capable and serious.

Tip: Invest in improving skills like editing, photography, or storytelling to make your content stand out. Also, you’d be wise to learn about how to ask for sponsorship that nobody can refuse from Crowdfundly blogs.

4. Transparency and Audience Trust: Brands sure love creators who are more transparent than others and authentic about their overall approach. After all, that’s where the actionability of your content would be higher.

Tip: Build audience trust to have better results from partnerships.

5. Strength on the Right Platform: Different platforms are meant for different brand needs. And so most of your traffic and opportunities will be easily found on those specified platforms. For example:

• Instagram: Specializes in lifestyle, fashion, and beauty. Make sure to learn and use proven ways to brand yourself on IG.
• TikTok & Twitch: Specializes for gaming, live-streaming, short videos etc. 
• YouTube: Specializes in tutorials, gaming, and technology (This one's multitasking). By the way, do you know how much sponsors pay YouTubers? If not, read it now.

Promote Campaigns with Crowdfundly To Get Sponsored More Easily

To maximize your chances of sponsorship, use tools like Crowdfundly, Why? Because it not only gives you the platform to reach out to those potential customers but also tells you how you can grab their attention.

And there’s more–

• Customizable Campaign Pages: Create unique and professional-looking campaign pages to attract supporters, and sponsors and keep them engaged.

• Effortless Payment Processing: It supports multiple payment methods, making sure of a hassle-free experience for both campaign owners and backers.

• Powerful Promotional Tool: Make good use of built-in tools to promote your campaign across social media platforms and reach a wider audience base. After all the more seen it is, the higher your chances get.

• Analytics and Reports: Access detailed analytics to track your campaign's performance and make data-driven decisions for better results.

FAQs

How Can I Make My Profile Attractive To Potential Sponsors?

To make your profile appealing to sponsors, create a content strategy, pay attention to the aesthetic of your feed, and build an active community.

How Do I Approach Brands For Sponsorships?

Approach brands with a well-articulated pitch of your value and what working with you will bring to them. Ensure that your communication is professional and to the point.

Can I Get Sponsored With A Small Following?

Yes, micro-influencers with smaller followings can still secure sponsorships by focusing on engagement and niche relevance. Platforms like Markerly prioritize post quality and engagement over follower count.

Bottom Line

Sponsorships aren’t just about the money—it's about building lasting relationships, growing your brand, and connecting with a wider base of audience. And all these can be achieved when you know whom to approach.

A lot of us fall into a bottleneck situation to figure that out. But we hope this list of the easiest brands to get sponsored by helps you out. Now you can get started with your journey to grow your brand even more. Best of luck to ya!