To get your roaming audience to sign up for a membership, you need to Understand Your Audience > Design Your Specialized Offers > Use Communication Channels Effectively > Leverage Social Proof > Offer Joining Incentives. In this article, I’ll walk you through these common steps that apply to almost all membership sites.

We have a list of the top trending 5 membership sites. And with that, we’ve also made sure to point out these site’s special features. By using these resources well you can uplift your sales game naturally. Ready? Let’s get started!

5 Common Steps To Follow While Asking To Sign Up For A Membership

To create and run a successful membership site it takes more than just having valuable contents. It's more about building your community where members will feel like being part of something special.

Asking people to sign up for a membership site is gonna be a strategic approach. Why? Because they need to feel that their time is being well-valued and thus worth the investment.

1. Understand Your Audience

Now, the very first step to encourage your people to sign up for your membership is to understand who are your target audience in the first place. Start by investing time to conduct thorough market research and identify the demographics, interests, and pain points of your potential members.

Here are what you can do–

• Surveys and Polls: Utilize surveys and polls to get more information insights directly from your audience.
• Analytics Tools: Utilize Google Analytics-like tools to better understand how people behave on your website.
• Personas: Create very specific personas to represent different elements of an audience.

With all these steps try and understand your audience. Doing so will allow you to get better at figuring out your message to your audience. After that, you’ll be able to serve their specific needs and preferences.

2. Design Your Specialized Offers

Your membership offer should be very clear, very compelling, and irresistible. Highlight the value propositions that make your membership unique from free content and/or competitors. Here are some key actions you can take-

• Clear Benefits: Clearly spell out the benefits of membership in your membership site, be it exclusive content, access to a community, or special discounts.
• Multi-level Memberships: Offer multiple tiers of membership to accommodate many different budgets and needs, from low to high.
• Free Trials: Consider offering free trial periods whereby the prospect will begin to see the value before becoming a paid member.

Make sure that your offer is absolutely clear, simple, and focused on the real value. Something that's easy to understand and members will strive to get.

3. Use Communication Channels Effectively

Reaching out to your potential members involves using a combination of channels where they're most active. A bunch of options are available for this part. But here’s what I and many other experts prefer the most–

• Email Marketing: Create an email list and send regular newsletters with quality content and invitations to become a member.
• Social Media: Utilize social media platforms to reach your audience, distribute content, and drive users to your membership site.
• Webinars and Live Streams: Events that are webinars and live streams showcase your expertise and show the members what to expect.

Craft some appealing message to each channel. That way you’ll be able to maximize engagement and conversions much more effectively.

4. Leverage Social Proof

Social proof is one of the most effective tools for persuading people to become members of your website. Success stories, testimonials, reviews, and case studies about the already existing members build trust and credibility. Here's what you can do–

• Member Testimonials: Showcase member testimonies on your website along with all marketing materials.
• Case Studies: Success stories and case studies showing the difference your membership site makes will be shared.
• User-Generated Content: Members can be encouraged to share in experiences and content for a more community-like feeling, and authenticity.

Showing real-life examples and positive experiences will most likely influence potential members in their decisions.

5. Offer Joining Incentives

The membership could be lured into it by offering incentives for doing so. Give such advantages and benefits that any prospect finds irresistible. Here's what can be done:

• Discounts: Exclusive discounts on any particular product or service could be given to the members only.
• Early Access: It can include early access to new content, events, or products. In most cases this really gets the audience going!
• Special Events: Hosting special events, webinars, or Q&A sessions exclusively for them is a great attraction in itself.

Make sure incentives are valuable and relevant to your audience. It will help them feel more connected and worth their time. By the do you know what the membership churn rate is? If not then the good news is, you can always read about it at Crowdfundly!

5 Most Trending Membership Sites & Their Most Unique Features

It sure won’t be overkill to say Thinkific is a great platform to get started with your membership site. Did you know, according to Thinkific Statistics among the 22,111 of their live websites, 1,049 fall into the top 1 million category?

Features You Should Take Note Of:

• Customizable Course Pages: Design unique and engaging course pages to attract potential members.
• Integrated Quizzes and Surveys: Keep your members engaged with interactive quizzes and surveys.
• Affiliate Marketing: Utilize Thinkific’s affiliate program to incentivize others to promote your membership site.

Strategies You Can Apply:

• Use Testimonials and Case Studies: Share stories from members who have benefited from your courses.
• Offer Limited-Time Discounts: Create urgency with time-limited offers and discounts.
• Provide Free Previews: Let potential members sample parts of your courses to showcase value.

If you plan to start work on a bigger scale from the very beginning then Kajabi is a good option to get started. Many boast about Kajabi since it allows you to upload your contacts with up to 50 data fields and up to 100 tags per upload. That sure is a great number to look up to, right?

Features You Should Take Note Of:

• Automated Marketing Campaigns: Use Kajabi's built-in marketing tools to run campaigns targeting potential members.
• Pipeline Builder: Create automated sales funnels to guide users from interest to membership.
• Mobile App Access: Offer convenient access through Kajabi’s mobile app.

Strategies You Can Apply:

• Host Free Webinars: Provide valuable content in free webinars to attract potential members.
• Create Compelling Sales Pages: Use Kajabi’s tools to build attractive and persuasive sales pages.
• Offer Membership Bundles: Combine courses, coaching, and community access in membership bundles.

This site is well-loved for its easy and intuitive drag-and-drop interface. Wanna guess how much well-loved? Statistics say Squarespace is the powerhouse of almost 3 million live websites with 4.6 million unique subscriptions. Lucky them, since they govern 2% of all websites on the internet the estimation of average revenue per user is said to be $228.

Features You Should Pay Attention To:

• Beautiful, Responsive Design: Beautiful templates to make your membership site look good. And, this wide selection of templates also is customizable.
• Built-In SEO Tools: Optimize your website for search engines. Not to mention the variety of built-in features boosts the outcome even further.
• E-Commerce Integration: Sell physical or digital products along with memberships. The other related features such as blogging tools and analytics will help you out a bunch with your business.

By the way, just a quick heads-up! If you are someone who understands things better with a visual explanation, then make sure you watch this video - How to Get People to Join Your Membership Site [Membership Pitch Script Template]

Strategies You Can Apply:

• Showcase Exclusive Content: Showcase exclusive member content using Squarespace's design capabilities.
• Leverage Social Proof: Display testimonials and member achievements in a prominent manner.
• Utilize SEO Strategies: Make sure your website is easily discoverable through search engines.

Mighty Networks and Kajabi have a common ground of about 50 data fields and 100 tags per upload. But hey, did you know that until May 2024 its larger network is serving about 10000 entrepreneurs? So, yeah for a broader exposure from the beginning, it sure can be a good choice.

Features You Should Take Note Of:

• Community Focus: Create and manage a community with interactive inbuilt features like discussions, events, and live streams.
• Mobile App: Provide frictionless experiences with the Mighty Networks mobile app.
• Member Engagement Analytics: Analyze the activity of your members and their engagement to refine your strategies.

Strategies You Can Apply:

• Create Belonging: Communicate the aspects of the community and how members will benefit by networking.
• Run Exclusive Events: Host exclusive events and workshops.
• Create Different Membership Tiers: Many levels of membership could be made available, with each offering increased benefits.

Each platform has its own set of best features and models to work the best out of it. So, the more you know what to expect the more efficient you’ll become eventually. Resulting in lots of responses when asking people to sign up for a membership.

However, it can get confusing to find out how to choose the best membership model for yourself, we get that. And A great way to solve this is by exploring the resources available on Crowdfundly!

Crowdfundly

Benefit from Crowdfundly’s affordable pricing, which makes it accessible to both members and site owners. Plans starting with a free forever version, are never out of scope for beginners or experts.  And, there’s a lot more to it–

• Get your membership site up and running in no time using Crowdfundly's extremely user-friendly interface. In fact, with Crowdfundly, you can set up your site in less than 2 minutes.
• Offer different membership levels and flexible payment options for diverse audiences. You can create a maximum of 10 membership tiers and offer several ways to pay.
• Unlock high-value data on member behaviors and preferences to make truly informed decisions. After all, Crowdfundly keeps you on your toes with real-time analytics and insights into members' activities.
• Build a strong community spirit with Crowdfundly's engagement and connectivity tools. Crowdfundly will provide you with advanced engagement tools that help increase the count of how many people sign up for a membership on your site. Over 5,000 communities have been already empowered to better their engagement through Crowdfundly tools.

FAQs

How Do I Attract People To Join My Membership?

To attract people to join your membership you need to build up your community bit by bit. Trust and engagement is the key here. It’ll directly affect your content quality. And the better content quality you provide the more attracted your people would be. Trust is the key here!

How Do I Get People To Join A Membership?

To get people to join your membership first, you need to pursue them with quality and consistency. Follow the steps mentioned at Crowdfundly at different levels to make your pursuit more effective.

How Do You Get People To Subscribe To Your Membership?

You can get people to subscribe to your membership by pique their interest in more ways than one. Based on your niche exploit options such as an affiliate program, multiple membership tiers, seasonal discounts, free trials, or paywalled content.

Lastly

To ask people to sign up for a membership, we must not give up until intensive communication methods are used. Keep creating quality content and communicating more effectively.

For an even better response try the specified methods for each specified platform. So… what’s the wait for? Buckle up and get started to earn more! Best of luck to ya!