To create an Instagram business account first you'll need to open your Instagram app > switch your existing account > link your Facebook page > complete the profile > and link other social media accounts. Once you’re done going through all these 5 steps, you are all set up and ready to start your very own business online.

Whether you want to boost your sales, grow your brand awareness, or engage with a new audience base, this Instagram business account you’re going to create can help you achieve each goal with ease.

There’s a lot to explain, so stay with us! Keep reading the article to learn everything about how to create an Instagram business account.

How To Create Instagram Business Account (Step-By-Step Guide) 

The Instagram app was first taken over by Meta in 2022 for approximately $1bn in cash and stock. Since then this wildly popularity-gaining app has some integrated options and features specialized for business accounts mainly. You can use multiple tools to analyze performance, create ads, and increase your customer engagement.

You can say the business account is a step above personal accounts, providing you with insights that you can later leverage to grow strategically and exponentially. Here are the steps for you to get started with how to create an Instagram business account.

Step 1: Open Your Instagram App

If you already have Instagram installed, open the app. If not, download it from your app store. Make sure you’re using the latest version for the best features and enhanced security. To log in simply type your email, username, or phone number and password as the UI says.

A little fact twist for you— in 2022, Instagram was the most downloaded app after TikTok. Says the Associated Newspapers Limited.

Step 2: Create a New Account or Switch from Personal to Business

First, let’s assume you don’t already have an Instagram account. In that case, let’s get you to create one. For that, you need to

• Sign up using your email address, phone number, or Facebook login.
• DO NOT OVERTHINK. You can always update every detail later on in Settings.

The second option is applicable if you already have a personal Instagram account. You can quickly convert it into a business account. Just navigate to Settings > Account > Switch to Professional Account. Just follow along from the settings where the switch to professional account option appears. By doing so you’ll be keeping your followers and content while also gaining access to advanced tools designed specifically for business accounts.

By the way, you should know that if you already have 500 followers you can start earning right away following the Crowdfundly guide. Or, you can also use Crowdfundly to get some extra exposure.

Step 3: Complete Your Profile Information

Add Your Business Name

The first thing a user or potential will notice is your business name. So, make sure to use a name that is niche unique easy to remember, and simple.

Write an Engaging Bio

Bio is displayed right under your Insta name, making it your first and foremost opportunity to make a great first impression. Highlight your business purpose and a little bit about your product too. Adding a clear call-to-action, such as “Shop Now” or “DM for Inquiries.” is also gonna be really effective. To make it more engaging use emojis sparingly.

Also, if you already have an online shop or website, don’t forget to mention that too! Within settings, you’ll also find a section to add your website’s URL.

Add a Profile Picture

If you already have a brand logo, this is where you put that in use. But if you don’t have an existing logo then you should spend some time choosing or making a logo that represents your business.

The recommended Instagram profile picture size is 110 to 1000 pixels, and the aspect ratio should be 1:1 to make it a perfect square. And the format should always be JPG or, PNG.

Include Contact Information

Let’s say some potential customers need to reach out to you outside Instagram. How can they do so? Make it easy for the customers to reach you by adding your business email, valid phone number, and physical address (if applicable). These details will appear as clickable buttons on your account, simplifying communication for users.

In the end, your Instagram business account should look something like this–

Step 4: Link Your Facebook Business Page

Since the business tools are featured by Meta, to leverage Instagram’s business tools fully, it's best that you connect your account to a Facebook business page. Linking these two platforms will unlock many productive and essential features like ad management, cross-platform posting, and more.

Not to mention 80.8% of Instagram users are also on Facebook, giving your accounts broader reach and visibility. Besides it's a required step to access Instagram’s shopping features and run your targeted ad campaigns much more effectively.

Step 5: Link Other Social Media Accounts

Now that you’ve set up the business account you are all good to grow. Now, to expand your brand’s reach you can link your Instagram business account to other platforms like TikTok, YouTube, or Twitter. You can schedule the post and cross-promotion from Meta Business Suite. It’ll not only save you time but also help you connect with overlapping audiences.

For example, since 52.8% of Instagram users also use TikTok, interlinking these two accounts will allow you to repurpose content and drive traffic between platforms. Besides, this streamlines your social media strategy, making it way easier to manage and grow your online presence.

Why Switch to a Business Account?

You should switch to a business account because, nowadays doing so is a must for your business to gain an online presence. You should know, according to Meta with over 2 billion monthly active users, Instagram is more than just a social media platform—it’s a global marketplace for businesses like yours to connect with potential customers personally.

Did you know on average, US adults spend 33 minutes per day on Instagram? This sure makes it an ideal platform for businesses to capture attention, don’t you think?

Key Features of a Business Account:

• Instagram Insights: You’ll have detailed analytics on followers and the post-performance of your account.
• Shopping Tools: You can tag your products directly in posts and stories for an easier shopping experience.
• Contact Buttons: Allows to build direct yet potential communication through email, phone, or location links. Great to gather potential leads.

Optimizing Your Instagram Business Account

Running a business is not an easy feat. But if you follow the correct steps it isn’t that hard either. After creating your Instagram Business account next comes the step of optimization.

Create a Cohesive Visual Aesthetic

You need to choose a color scheme and editing style as your default design style that also reflects your brand. The internal Instagram data analysis shows that 70% of shoppers look to the platform for their next buy. I bet now you clearly understand why visually appealing content is so crucial.

Leverage Stories, IGTV, and Reels

The Kepios report says that 70.4% of users are using Instagram to share photos and videos. So you see, as a business owner for you not to take advantage of Instagram wouldn’t be wise at all. Especially when you can implement so many popular editing features for the very purpose.

• Stories: Great for real-time updates.
• Reels: Short, engaging videos to attract new followers.
• IGTV: Ideal for long-form content like tutorials.
• Pro Tip: Use Crowdfundly to gain some extra exposure and grow your business more.

Why? You can set up your shop from scratch using Crowdfundly and then update it as your shop across other platforms such as Instagram. It’s pretty easy to navigate through the interface too. Not to mention Crowdfundly has a a free plan to start your business with only a 3% commission.

A bigger problem with new entrepreneurs who start their business from a social media business account is that they don’t get enough exposure. And trust me to grow organically this can pose a real big trouble.

But not anymore. The best part of using Crowdfundly is not only you gain extra exposure but also there’s very little competition and a lot more room for flexibility. Besides it's very beginner-friendly with a very easy setup process.

Here’s a rundown for you to get started. The table below explains the general idea of it-

Strategies for Growing Your Instagram Business Account

Lastly here’s some expert advice for you to grow your Instagram Business account in a productive manner-

1. Post Regularly: Create a content calendar and maintain a consistent posting schedule.
2. Collaborate with Influencers: Partner with influencers or micro-influencers to expand your audience and boost sales.
3. Run Contests and Giveaways: Encourage user participation to increase visibility and engagement.
4. Share User-Generated Content: Reposting content from your followers builds trust and authenticity.
5. Engage Actively: Use polls, Q&A sessions, and interactive posts to connect with your audience.

Common Mistakes to Avoid

While setting up the account be very careful to avoid these pitfalls to make sure of your success:

• Not paying enough attention to analytics.
• Inconsistent branding and communication details.
• Neglecting engagement and customer satisfaction methods.

FAQs

Can I Create A Business Instagram Account Without A Personal Account?

No, you can not create a business Instagram account without a personal account. You’ll have to switch your personal account to a professional one for this matter.

Is An Instagram Business Account Free?

Yes, the Instagram business account is free for the most part. But if you want to run ads or use any such paid features then you’ll have to invest for these features.

Does Instagram Pay For Reels?

Yes, Instagram sure does pay for reels. The previous Reels Play bonus program, where creators earned based on views, was discontinued in March 2023. However, there are still alternative ways to monetize Reels, as detailed in this complete guide on how much Instagram pays for Reels.

Final Words

Creating an Instagram business account is a straightforward yet very impactful step toward growing your business and its online presence. One might even say that it's the most effective idea too. Just follow the guide above, and you’ll be good to go on how to create Instagram business account.

But if you seek further advice about branding on Instagram, make sure to read the Crowdfundly article about branding yourself on Instagram. Best of luck to you!