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How Much Does Instagram Pay For Reels: Complete Guide

March 31, 2024

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A list looks like this:

  • Marketing Is about The Stories You Tell
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A list looks like this:

  1. Marketing Is about The Stories You Tell
  2. Marketing Is about The Stories You Tell
  3. Marketing Is about The Stories You Tell
  4. Marketing Is about The Stories You Tell
  5. Marketing Is about The Stories You Tell
  6. Marketing Is about The Stories You Tell

Instagram Reels no longer directly pays creators, post discontinuation of the Reels Play Bonus program in March 2023. Despite this, creators can employ alternative strategies for income. To maximize views, consistent posting, collaboration, and creative use of features are key. 

Businesses can boost revenue by promoting products and creating shoppable Reels, and creators can monetize through brand partnerships, affiliate marketing, subscriptions, and virtual gifts.

For more details on how much Instagram pays for reels, follow the article ahead.

Do You Get Paid From Instagram Reels?

Yes, you can earn money from Instagram Reels, but the previous Reels Play bonus program, where creators earned based on views, was discontinued in March 2023. 

While Instagram no longer directly pays for views, creators can still find alternative ways to monetize their Reels, requiring a more creative approach to income generation.

What Are Reels Play Bonus?

The Instagram Reels Play Bonus was a payout program for creators, initially U.S.-based and invite-only. Creators earned money based on their Reels' performance, with a minimum requirement of 1,000 views within 30 days. 

While the program ceased in the U.S. and India in March 2023, it is said that the existing deals will be honored until expiration.

How Did The Reels Play Bonuses Work?

Creators were invited to the Reels Play Bonus, where they opted in, selected up to 150 Reels for the bonus, and adhered to program rules. The payout, based on Bonus Plays (views), required a minimum of $100 earnings to cash out. 

Individualized payout details were available in the professional dashboard, encouraging creators to monetize their content through Instagram. There are also several ways you can monetize your Instagram account to help your future success. 

Why Would Anyone Choose To Make Reels?

Instagram Reels offer a dynamic way to engage your audience, capitalizing on the popularity of short videos. With 22% more engagement than regular posts, Reels provide a platform for increased visibility. 

They appear in the Explore tab and the Reels tab on your profile, expanding the chances of discovery.

To maximize views you just have to:

  • Share Reels in your posts and Stories, notifying your followers.
  • Utilize trending hashtags, audio, and filters to enhance discoverability.
  • Collaborate with other creators to broaden your content's reach.
  • Find original ideas to establish a recognizable presence.
  • Post Reels consistently for ongoing engagement.

Using tools like NapoleonCat's Publisher allows you to schedule Reels in advance, ensuring a steady flow of content for optimal engagement. As Instagram's algorithm values consistency, regularly posted Reels contribute to sustained audience interaction.

Alternative Monetization Technique

You can leverage Instagram Reels to boost revenue through creative strategies like:

Promoting Products and Services

  • Use Reels to showcase key features and turn viewers into potential customers.
  • Ensure high-quality visuals and compelling narratives to drive engagement.
  • Include a clear call-to-action guiding viewers to your website, utilizing tools like Hootsuite's Hootbio for effective link management.

Creating Shoppable Reels

  • Establish an Instagram shop with Meta's Commerce Manager to showcase products.
  • Tag products directly in your Reels, allowing viewers to make immediate purchases.
  • Offer collections, and discounts, and highlight new arrivals to enhance the shopping experience.

Partnering with Brands

  • Collaborate with brands for influencer marketing, setting your rates.
  • Create engaging Reels to promote products or services, incorporating clear calls to action.
  • Use tools like InfluenceHer Collective, Fohr, or Upfluence for brand connections.

Becoming an Affiliate

  • Partner with brands through affiliate marketing, earning commissions from viewer purchases.
  • Share affiliate links strategically in captions and refer viewers to the link in your bio.

Promoting a Subscription

  • Offer exclusive content through Instagram subscriptions for recurring revenue.
  • Tease subscription offerings through Reels, utilizing the "Subscribe" button and additional call-to-action.

Accepting Virtual Gifts

  • For creator accounts, enable virtual gifts from viewers in the comments.
  • Users can purchase stars and send virtual gifts, with creators earning real currency through a payout account.

You can encourage your supporters to support you with this strategy. For this, you can use Crowdfundly, where all your supporters can connect with you and you can collect gifts from them and be there for them with an easier approach. For a proper and enhanced connection with your supporters, Crowdfundly is the best option.

Tips To Make Popular Reels

Here are key tips to ensure your Reels are both entertaining and successful as they are going to help you reach out to your fans and supporters.

Create Value for Your Audience

  • Focus on adding value to your viewers' lives, whether through education, humor, or discovery.
  • Encourage engagement by prompting viewers to share your Reel, expanding its reach.
  • Craft content that not only entertains but also resonates, fostering a positive viewing experience.

Utilize Popular Audio

  • Incorporate trending songs or sounds to increase content visibility.
  • Leverage audio that resonates with your audience and aligns with your Reel's theme.
  • Add a unique touch to make the content distinctive while still utilizing popular audio. 

Example: @pengveganmunch used Erykah Badu’s “I’ll Call U Back” in a Reel about making fiery pasta, enhancing the cooking experience.

Participate in Trends

  • Jump on popular trends to enhance visibility and entertain your audience.
  • Align your Reels with ongoing trends, incorporating your unique twist to keep viewers engaged.
  • Explore themes or formats associated with trending challenges to stay relevant.

Optimize Posting Timing

  • Choose the best time to post Reels based on your audience's peak activity.
  • Aim for high engagement soon after publishing to increase the likelihood of reaching the right users.
  • Leverage tools to schedule Reels strategically for optimal visibility.

Increase Visibility Through Sharing

  • Share Reels in Instagram posts and Stories to notify and engage your followers.
  • Use trending hashtags, audio, and filters to enhance discoverability beyond your existing audience.
  • Collaborate with other creators to expand the reach of your content and tap into new audiences.

Find Original Ideas and Post Consistently

  • Develop unique Reel concepts that set you apart from others.
  • Avoid relying solely on trending audio; instead, create a format that makes your content recognizable.
  • Consistently post Reels to maintain engagement and signal consistency to social media algorithms.

Use Scheduling Tools for Efficiency

  • Consider using scheduling tools like NapoleonCat’s Publisher to plan and post Reels.
  • Streamline content creation by scheduling multiple Reels in advance for consistent posting.
  • Manage comments efficiently and utilize auto-moderation features to enhance the overall Reels experience.

By incorporating these tips you can optimize engagement, increase visibility, and be able to monetize your social media followers who follow you here. 


Why Don’t I Get Bonuses On Instagram?

Play Bonuses are currently exclusive to select U.S. creators on Instagram. Availability depends on the performance of your Reels and account history.

How Does Instagram Count Plays On Reels?

Each time someone watches your Reel, Instagram registers it as a "play" or "view." Play counts contribute to eligibility for the Play Bonuses, currently limited to U.S. creators.

How Much Does Instagram Pay Per View?

Instagram doesn't provide payment per view or like. Earnings on Instagram often come through sponsored posts rather than individual views.

Can I Earn By Posting On Instagram?

Yes, one can earn through sponsored posts on Instagram. Explore opportunities for collaboration with brands to monetize your Instagram content.


To conclude, while Instagram no longer directly pays creators for Reels, alternative monetization avenues abound. 

From promoting products to creating shoppable Reels, collaborating with brands, utilizing affiliate marketing, offering subscriptions, and accepting virtual gifts, creators can still thrive. The key lies in creativity, consistency, and strategic engagement strategies. Explore these possibilities for a flourishing Reels experience.

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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