To write a podcast bio first you need to construct your main idea & avoid elevator pitches > use simple language & avoid jargon > shorten it to meet the needs > add specific & relevant information > make use of inclusive language > review and refine for the final go. And all done!

With over 5 million podcasts and 75 million episodes in existence, the competition is tough to beat. And so, to stand out, you sure will need a strong first impression starting with your very own podcast bio. A podcast bio is more than just a summary. It’s your opportunity to make a first impression.

So, let’s walk you through the process of writing the podcast bio which will make your listener press “play.” 

Steps-by-Step Guide To Write Your Podcast Bio

Explaining yourself and your intent within 3 to 4 lines can feel like the ickiest parts of running your own podcast business. But, follow these steps below and you’ll be all good to go! 

1. Construct Your Main Idea & Avoid Elevator Pitches

It gets the most confusing to get started as the words you want to say, feel like just spread messily in the whole room. But You know the term right? the only way to get something done is just doing it.

So, let it be messy but first start creating. For starters, you need to decide what you want to talk about yourself as a podcast guest. Then you can add what’s your expertise / your passion / your story / or your value proposition. Think of 3 to 4 sentences that summarize your main idea at its best and think about its relevance to your podcast topic and audience.

2. Use Simple Language & Avoid Jargon

While rewriting keep a keen eye on using simple language. That way it’ll be easy to understand for a mass audience regardless of their knowledge on the topic. To keep it even more fluid and fluent avoid jargon, and use common words and phrases instead.

Jargon is for a specific audience only, who already has an idea about your topic. But that would most definitely drive away the opportunity of reaching a wider audience base who may have different levels of literacy, education, or language proficiency. That's why keeping it simple will allow your bio to be more accessible to people who use screen readers or other assistive technologies.

3. Shorten It To Meet The Needs

Sometimes, simplifying the length can be tricky. So, the third step is to keep your bio concise and to the point. Remember, a podcast guest bio shouldn’t be any longer than 50-150 words or about three to four sentences.

Experts around the field also say, “You only have a few seconds to grab your audience’s attention, so limit your descriptions to 50-150 words — three to four sentences max.”

Not to mention, a bio is the short story of the host and what inspired the host to make this very podcast. So, keeping it short would very well improve its readability. Also, keeping your bio simple yet cryptic will allow you more time to talk about this message on the actual content aka episode.

4. Add Specific & Relevant Information

While your bio should be short and to the point, it’s also important to include key details that highlight your credibility and personality. These could be your name, title, achievements, hobbies, social media handles, or anything that adds value to your story.

However, be selective and only include the details that are most relevant to the podcast topic and audience. Avoid unnecessary or irrelevant information that may distract or confuse your listeners.

5. Make Use Of Inclusive Language

Make good use of inclusive language that respects and acknowledges the diversity of your podcast audience. This means writing in a way that avoids stereotypes, discrimination, and assumptions about any group of people.

The research report shows that the number of podcast listeners is skyrocketing with every passing year. And of course, with these numbers rising the audience base includes listeners from various backgrounds and origins.

Therefore, it has become even more important for new podcasters to use inclusive language to reach even more people positively. Otherwise, it may sound like you are being biased on factors such as gender, race, ethnicity, disability, age, or sexual orientation.

So, you must use inclusive language that helps you create a positive and respectful tone and build rapport with the listeners. And for the record if you are not sure about how many listeners you need to start earning money on a podcast, read it now at Crowdfundly blogs.

6. Review And Refine For The Final Go

By now you should be all well and done writing your podcast bio. So, the last step before putting it to use would be some proofreading and editing. You know, just to be sure that there are no spelling, grammar, punctuation, or clarity errors.

Any error that can potentially affect your bio’s readability and accessibility. You can use tools like Grammarly, Quillbot, Hemingway, etc to be sure. Or you can simply ask a friend of yours to read your podcast bio and give honest feedback.

Understanding Your Audience

In order to get the most out of your podcast bio and connect to most of your audience you need to understand them first. You should think of it as creating a personalized invitation.

But if you personalize a tech-savvy vibed bio for a total non-tech person, it wouldn’t work at all. Isn’t that right? That’s why understanding your audience base is so important.

How To Define Your Target Audience

To understand your audience at the best you can start by asking yourself some questions. Such as asking–

• Who is your podcast for?
• What would be their average age ranges, interests, and demographics?
• What sort of people would they be— hobbyists, professionals, or enthusiasts in a particular niche?
• What could interest them the most on an average rate?

Source: prioridata.com

For instance, did you know that about 66% of U.S. podcast listeners are aged between 12 to 34 years? You need to research based on your specific niche and see which age group relates to you the most. Then, adopt the style of your bio in a more casual, or energetic tone to catch their attention.

Who’s Examples You Should Follow?

You should always follow the field specialists and top-ranked experts to improve your own work. Mentioned below is a list of the most popular podcasts in the US as of 2024. Do follow them when you find yourself in a bottleneck situation of creativity. But remember, you must keep your unique touch alive as well.

To learn more about the highest-paid podcasters, feel free to check the Crowdfundly blogs.

Tips for Writing an Engaging Podcast Bio

Creating the most engaging podcast bio for yourself is about balancing. You know! being informative, and relatable, while also staying concise in style. Here’s a list of tips you should always follow for the best output

Be Concise Without Losing Depth

Make sure to never exceed the range of 50-150 words. This much is enough space to mention essential details without overwhelming your potential listeners. Use short and simple sentences while avoiding unnecessary jargon.

Show Your Personality

Your podcast bio should reflect the tone of your podcast. For instance, if yours is a comedic show, then inject humor but for a serious categorized show you must maintain a sense of formal tone. You can find good examples in Mike Kim's Blogs.

Utilize Crowdfundly

Crowdfundly is well-loved for its easy 3-minute setup system. Also, it has a very easy-to-navigate interface so it’s always easy for you to update your bio whenever you need it to.

Not to mention, if you were to get stuck anywhere, help from customer support or Crowdfundly blogs is always by your side. Besides, the fast-growing popularity of Crowdfundly opens up a good opportunity to grow and gain more listeners.

Why It Matters?

A well-crafted podcast bio showcases that you understand your listeners’ needs and interests deeply. It makes them feel that your podcast was made specifically and specially for them, increasing the chances of their subscribing.

Besides, when a listener reads your bio and tunes in to your podcast, first they learn about a detail of your short bio. This potentially increases your podcast time.

FAQs

What Should Be Included In A Podcast Bio?

In a podcast bio, you should always remember to include your name, credentials, podcast purpose, unique value, and lastly a call to action. Each of these adds its own importance making your bio more effective to readers from the get-go.

How Often Should I Update My Podcast Bio?

You should update your podcast bio every 6-12 months. It does help to update whenever changes to the actual content are made. However, changing bio too frequently can cause an additional set of issues. So, try to write a bio that wouldn’t need to be updated any time soon.

Can I Use Humor In My Podcast Bio?

Yes, you can use humor in your podcast bio for sure. If it aligns with your aligns with your podcast's tone and audience expectations, you should definitely use humor. It will help boost your engagement with the audience. However, make sure to stay relevant always.

Should I Include Personal Information In My Podcast Bio?

No, you shouldn’t include personal information in your podcast bio. You can introduce your professional info to introduce yourself. Info such as professionally who you are, what you do and what’s your role in the content should be fine.

Wrapping It Up

Writing a compelling podcast bio that highlights your perk while attracting attention will attract casual listeners or industry peers alike. They then are gonna judge a podcast by its bio first and foremost.

Knowing how to write a podcast bio, now is the time to put these tips into action— tell your story, describe the unique value of your podcast, and show your connection with your audience. Questions or need more guidance? Let's keep the conversation going!