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From Likes To Sales: A Beginner's Guide To Sell On TikTok

June 11, 2024

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Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up – Seth Godin

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A list looks like this:

  • Marketing Is about The Stories You Tell
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  • Invent, Implement and Sell the Ideas
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A list looks like this:

  1. Marketing Is about The Stories You Tell
  2. Marketing Is about The Stories You Tell
  3. Marketing Is about The Stories You Tell
  4. Marketing Is about The Stories You Tell
  5. Marketing Is about The Stories You Tell
  6. Marketing Is about The Stories You Tell

Do you want to convert your likes to sales? Start selling on TikTok with our beginner's tutorial, and get started with your own online company.

From Likes To Sales: A Beginner's Guide To Sell On TikTok

TikTok treats all users equally, so understanding its algorithm and user interactions is crucial, as well as the details of videos. Step by step, here's how to sell:

  • Plan marketing strategy: Understand TikTok's algorithm and target audience.
  • Choose trendy products: Research and select appealing items.
  • Set up a business account: Optimize profile with bio and profile pic.
  • Switch to Pro: Gain insights with a Pro account.
  • Create engaging content: Use TikTok's tools for captivating videos.
  • Tag products: Enable shopping by tagging products in videos.
  • Interact with the audience: Respond to comments and messages.
  • Promote posts: Use TikTok's advertising options to expand reach.

You just saw the steps necessary for selling on TikTok; to learn more about them and other related things, continue reading the article.

What Is TikTok?

TikTok is a fun app where people can make and share short videos. You can use music and sounds to make your videos even cooler. It's super easy to get famous on TikTok, even if you're just starting. 

Lots of people, especially kids and young adults, love using TikTok to watch and make videos. You just need a number of followers on TikTok to get paid.

What Does TikTok Shop Mean?

Selling on TikTok is all about getting your products out there for people to buy right from the app. You can set up your little shop and show off your stuff in videos or live streams. 

With features like LIVE Shopping and Shoppable videos, it's like having your virtual store where customers can browse and buy without ever leaving TikTok. Plus, TikTok takes care of things like inventory and payment, making it easy for sellers to do business.

Why Should You Sell On TikTok?

Selling on TikTok is like tapping into a gold mine of potential customers. With over 1 billion active users spending around 1.5 hours on the app each day, there's a huge audience ready to buy. 

TikTok users are super engaged and often take action after watching a video, making it a powerful platform for driving sales. Whether you're a big brand or a small business, TikTok offers a massive opportunity to showcase your products and reach new customers. 

You can also showcase all your products in a Crowdfundly account and add the link to your post on TikTok to promote and sell them. But, why Crowdfundly? 

This is because-

  • With features like memberships, donations, daily posts, and a digital shop, Crowdfundly empowers creators to monetize their creativity when combined with the TikTok platform.
  • Crowdfundly focuses on fostering connections between creators and fans, facilitating support and stronger relationships, which must further boost creator popularity on TikTok.
  • By linking a Crowdfundly account with a TikTok bio and posts, creators can promote and sell products to a broad audience.
  • This approach aligns with the trend of creators using multiple platforms to monetize content and engage with their audience.

Can You Sell On TikTok: Are You Eligible?

TikTok has made it easier than ever for businesses to sell their products directly on the platform. To be eligible, you'll need to meet certain requirements:

  • Your business must comply with TikTok's Community Guidelines and Terms of Service.
  • You must have a TikTok Business Account.
  • Your account must be in good standing with no violations or restrictions.
  • You must adhere to TikTok's advertising policies if you plan to run ads.
  • Your products must comply with TikTok's Commerce Policies.
  • Your business must be located in a country where TikTok Shopping is available.

Create A Marketing Strategy First

Before you start selling on TikTok, it's essential to create a solid marketing strategy. Unlike other social media platforms, TikTok doesn't prioritize content from popular accounts. 

Instead, it gives everyone, including businesses, a chance to shine. Understanding TikTok's unique algorithm and factors like user interactions, video information, and device settings is key to crafting a successful strategy. By defining your target audience and tapping into TikTok's vast user base, you can drive brand awareness and boost conversions effectively.

Step By Step: How To Sell On TikTok

If you're looking to tap into this market and start selling on TikTok, here's a step-by-step guide to help you navigate the process effectively.

Step 1: Choose the Right Products

The first step in selling on TikTok is to choose the right products to promote. Research your target market and identify which products are likely to resonate with TikTok's audience. 

Consider the demographics of TikTok users, such as age, interests, and spending habits, to determine the types of products that are in demand. Look for products that are visually appealing, trendy, and likely to generate engagement on the platform.

Step 2: Create a TikTok Account

Once you've selected the products you want to sell, the next step is to create a TikTok account for your business. If you already have a personal account, you can choose to create a separate account specifically for your business or use your existing account. 

To create a TikTok account, download the TikTok app from the App Store or Google Play Store and follow the on-screen instructions to sign up. When setting up your account, be sure to choose a username that reflects your brand and add a profile picture and bio that accurately represent your business.

Step 3: Switch to a Pro Account

To take advantage of TikTok's business features, consider switching to a Pro account. Pro accounts offer additional insights and analytics that can help you better understand your audience and track the performance of your TikTok content. 

To switch to a Pro account, go to your account settings and select the "Switch to Pro Account" option. From there, you can choose between a Creator or Business account, depending on your specific needs.

Step 4: Set Up Your Profile

Once you've created your TikTok account, take the time to optimize your profile to attract followers and potential customers. 

Add a profile picture that represents your brand, write a compelling bio that highlights what you have to offer, and include links to your website or online store where users can purchase your products. You can also add contact information and other relevant details to make it easy for users to get in touch with you.

Step 5: Start Creating Content

With your TikTok account set up, it's time to start creating content that showcases your products and engages your audience. Use TikTok's video editing tools and effects to create visually appealing and entertaining videos that capture the attention of viewers. 

Step 6: Tag Your Products

One of the key features of selling on TikTok is the ability to tag your products in your videos. This allows viewers to easily shop for the products featured in your content directly from the TikTok app. 

To tag a product in your video, simply upload your video to TikTok and select the "Add Products" option when editing your video. From there, you can select the products you want to tag and add links to your online store where users can purchase them.

Step 7: Engage with Your Audience

As you start posting content on TikTok, be sure to engage with your audience by responding to comments, likes, and messages. Building a strong relationship with your followers can help foster trust and loyalty to your brand, ultimately leading to increased sales and customer satisfaction. 

Take the time to interact with your audience, answer their questions, and address any concerns they may have to create a positive and engaging experience for your customers.

Step 8: Promote Your Posts

Once you've started posting content on TikTok, consider promoting your posts to reach a wider audience. TikTok offers a variety of advertising options, including in-feed ads, branded hashtag challenges, and sponsored content, that can help increase visibility and drive traffic to your online store. 

Case Study: Viral Products On TikTok

In the world of TikTok, some products skyrocket to fame faster than a cat chasing a laser pointer. Take "Cat Crack," for example. When a TikTok user posted a video of their cat going bananas over this catnip product, the internet exploded. 

The original video now boasts a whopping 21 million views and over 4 million likes. But did it sell the product? You bet it did! After the video went viral, sales of Cat Crack soared, with a jaw-dropping spike of 2,673 units sold just two days later. 

This demonstrates the power of user-generated content (UGC) in boosting brand awareness and sales.

Similarly, L’Oréal's Infallible Foundation also experienced a surge in sales thanks to TikTok. TikTok users began showcasing the foundation's benefits in their videos, leading thousands of viewers to purchase the product. 

As a result, the foundation's sales rank skyrocketed from 18,000 to 1,600 on the Keepa chart. These case studies underscore the immense influence TikTok holds over consumer behavior and product sales.

Boost Your Sales On TikTok

Here are two powerful strategies to boost your sales and make money on TikTok:

Forge Affiliate Partnerships with Creators

  • Utilize TikTok's affiliate program to partner with influencers in your niche.
  • Let influencers promote your products to their followers using affiliate links.
  • Reward influencers for each purchase made through their affiliate links.
  • Benefit from increased traffic to your store and higher sales.

Tap into the TikTok Creator Marketplace

  • Use TikTok's Creator Marketplace to connect with influencers for brand promotion.
  • Choose from thousands of influencer profiles to find the right match for your brand.
  • Gain access to data-driven insights to optimize marketing campaigns.
  • Expand brand awareness and reach new audiences through influencer marketing.


How Much Does It Cost To Sell On TikTok?

Selling on TikTok is free, but you might spend around $50 to a few hundred dollars to set up an online store. You can also pay for ads or collaborate with influencers, which can vary from a few bucks to a thousand dollars.

Does TikTok Pay For 10k Followers?

Yes, TikTok pays around $100 for every 10,000 followers for live shows, and they start paying you when you reach 1,500 followers.

How Do I Withdraw Money From TikTok?

To withdraw money from TikTok, go to your account settings and select "Balance." Then, choose "Withdraw to PayPal" and follow the prompts to manage your earnings.

Does TikTok Pay Monthly?

Yes, TikTok pays monthly. Within thirty days of the previous month's end, they report and pay out the accrued funds in U.S. dollars.

Do You Need A Separate TikTok Account For Business?

Yes, it's advisable to create a separate TikTok account for your business endeavors. While you can use your account, a dedicated business account offers several advantages. 

Final Words

Selling on TikTok opens doors to a world of opportunity, with features like LIVE Shopping and Shoppable videos revolutionizing the way businesses connect with customers. With over 1 billion active users spending hours on the app daily, the potential for sales is immense.

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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