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A Guide On How You Can Make Money On Facebook

March 26, 2024

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A list looks like this:

  • Marketing Is about The Stories You Tell
  • Do Permission Marketing
  • Invent, Implement and Sell the Ideas
  • Sell What People Want, Not What They Need
  • Keep Your Customers Happy
  • Deliver Basic Human Wants

A list looks like this:

  1. Marketing Is about The Stories You Tell
  2. Marketing Is about The Stories You Tell
  3. Marketing Is about The Stories You Tell
  4. Marketing Is about The Stories You Tell
  5. Marketing Is about The Stories You Tell
  6. Marketing Is about The Stories You Tell

Unlock diverse income streams on Facebook with these 10 strategies and join the thriving community of content creators. 

  • Engaging in-stream ads for videos.
  • Paid subscription community for exclusivity.
  • Brand collaborations for wider reach.
  • Earn with Facebook Stars from fans.
  • Sell tickets for online events.
  • Drive sales using social commerce.
  • Meta Brand Collabs for influencers.
  • Facebook Subscriptions with a Paywall.
  • In-stream ads for extra video earnings.
  • Promote products on Facebook Shop.

Now that you know about the strategies, you need a detailed explanation of them, which I am going to provide in this guide on how you can make money on Facebook.

Why Facebook For Monetization?

Facebook is a lucrative monetization channel due to its vast user base of 2.96 billion monthly users, diverse demographics, daily engagement, and global popularity. 

With a majority of users in key age groups and high-income brackets, it offers an extensive reach for earning potential. Video content, in particular, holds substantial sway, with videos constituting 11% of posts and being a prevalent choice for engaging users. So, without a doubt, it is a great choice.

Types Of Facebook Content

Leverage various content types on Facebook for effective monetization. These include text-only posts, photo/image posts, video posts, live video posts, links, polls, infographics, pinned posts, quizzes, fill-in-the-blank posts, and user-generated content. 

Diversifying your content strategy aligns with different marketing objectives, ensuring a dynamic and engaging presence on the platform.

Are You Eligible To Monetize Your Facebook?

To determine your eligibility for Facebook monetization, assess three key categories: Facebook Community Standards, Partner Monetization Policies, and Content Monetization Policies. 

Check your eligibility in Creator Studio, ensuring your page adheres to safety, authenticity, and originality standards. Green status signals readiness for monetization, yellow indicates potential issues, and red denotes serious problems. 

Stay eligible by regularly reviewing Community Standards, creating high-quality content, and obtaining rights for your posts. Consistent adherence to these criteria allows monetization options, ensuring you meet Facebook's standards for a successful online presence.

Specify Your Niche: Running A Facebook Group 

Running a Facebook group focused on a specific niche is a powerful strategy for revenue generation. Instead of solely selling products, use the group to raise awareness about your offerings, fostering customer engagement. 

Utilize it as a platform for additional activities like selling eBooks and online courses. Regularly post high-quality content to attract and grow the group's membership, enhancing its revenue potential. 

Prioritize building a dedicated audience by sharing engaging posts, and establishing yourself as an expert in your niche. Treat your followers as friends, fostering trust that can eventually translate into meaningful purchases.

A Detailed Guide To Make Money On Facebook

Explore these detailed strategies, tailoring them to your unique content and audience, to unlock diverse income streams on the Facebook platform.

Engaging Videos with In-Stream Ads

Craft captivating narratives in your videos, strategically incorporating in-stream ads. LIFEWTR's successful campaign utilized short in-stream ads during feed videos and Facebook Watch, achieving a notable increase in brand awareness. 

You can even start making blogs to earn money using Facebook, following some specific guidelines.

Build a Paid Subscription Community

Foster a dedicated community by offering fan subscriptions. The Vegan Baker exemplifies this approach by charging $4.99/month, providing exclusive content, and allowing fans to send additional tips through Facebook's stars feature.

Leverage Brand Collaborations

Collaborate with relevant brands to diversify your content and extend your reach. StyleNow Feed's partnership with Jasper’s Boutique showcases the power of joint campaigns that resonate with both audiences.

Earn Directly from Fans Using Facebook Stars

Enable Facebook Stars to allow fans to purchase and send tips during live streams or Reels. Paula Garcia, with her substantial following, capitalizes on this feature, combining it with sponsored Reels for a comprehensive monetization strategy.

Host Paid Online Events

Engage your followers through live events, offering purchase tickets directly on your Facebook page. Jasper’s Market successfully hosts and advertises paid events, reaching diverse audiences and creating anticipation through regular reminders.

Drive Sales to Your Online Store

Direct potential customers from your Facebook page to your Crowdfundly account using social commerce features. QUEENSHOP effectively utilizes Facebook’s Live Shopping feature, resulting in higher returns on ad spend and an increased rate of ads to carts.

But Why Integrate With Crowdfundly To Drive Sales?

Crowdfundly is a versatile platform that offers various features to creators, making it an attractive option for driving sales to an online store. Here are some reasons why Crowdfundly is beneficial for this purpose-

  • Diverse Monetization: Accept donations, offer memberships, and sell event tickets.
  • Facebook Integration: Seamlessly set up a digital shop, driving traffic from Facebook.
  • Lucrative Affiliate Program: Earn 20% commission on referred sales, boosting promotion.
  • Community Connection: User-friendly, community-oriented platform for stronger engagement.

In essence, Crowdfundly empowers creators with features and integrations for successful online store sales, amplified by social media synergy.

Utilize Meta Brand Collabs Manager

Connect with brands using the Meta Brand Collabs Manager, running videos with paid partnerships. Ensure eligibility with a minimum of 1,000 followers and specific engagement criteria for impactful influencer campaigns.

Set Up Facebook Subscriptions

Create a paywall for exclusive content, catering to a dedicated audience. This feature requires at least 10,000 followers and specific engagement metrics, allowing content creators to maintain independence and earn directly from their followers.

Enable In-Stream Ads for Additional Revenue

Monetize your videos by enabling ads, and meeting specific criteria such as 10,000-page followers, videos over one minute, and specific view-time metrics. Strategic placement of ads during natural breaks enhances viewer engagement.

Promote Products from Your Facebook Shop

Establish a Facebook Shop, showcasing merchandise through videos to drive attention and sales. Ensure eligibility by complying with Facebook policies and having an online store, offering a seamless shopping experience directly through the platform. You can also sell tickets on Facebook following some specific regulations. 

How To Sell On Facebook?

Selling on Facebook is a lucrative venture that can be initiated through various strategies. Here's a comprehensive guide to get started:

Set Up a Facebook Business Page

Begin by creating a dedicated Facebook Business Page. Fill in essential details about your business, including a profile picture, cover photo, and a compelling About section. This page will serve as the hub for your business activities on Facebook.

Grow Your Following

Actively engage with your audience to build a loyal community. Share relevant content, respond to comments, and participate in relevant groups. Promote your page on other social networks and third-party platforms to expand your reach.

Choose a Monetization Strategy

Explore various monetization opportunities on Facebook based on your content and audience. Strategies include selling physical or digital products, influencer marketing, affiliate marketing, becoming a social media manager, referral programs, sponsored content, offering consulting services, crowdfunding, and driving traffic to your blog or website.

Optimize Your Facebook Campaigns for Success

Fine-tune your approach by incorporating the following tips:

  • Add social media URLs to your email signature.
  • Utilize Facebook insights to determine optimal posting times.
  • Use emoticons and questions in status updates.
  • Engage with your community and other relevant pages.
  • Provide complete information on your page, including a compelling CTA.
  • Post consistently and leverage storytelling to boost engagement.
  • Study your audience thoroughly for more effective targeting.

Track Facebook Campaigns

Regularly monitor the performance of your campaigns using relevant metrics. Adjust your strategy based on the insights gained, ensuring continuous improvement.

You can also track your campaigns using crowdfundly. Elevate your crowdfunding game by utilizing Crowdfundly to track and enhance your campaign performance. 

Paid Advertising on Facebook

Consider using paid advertising to enhance your reach. Facebook offers various ad types, including image/photo ads, video ads, carousel ads, lead ads, and more. Experiment with different formats and use compelling visuals and copy to maximize effectiveness.

A Suggested Facebook Sales Funnel

Now time to elevate your business on Facebook with a meticulously crafted sales funnel, driving engagement and conversions seamlessly.

  • Create a Variety of Quality Content: Develop engaging and high-quality content that resonates with your target audience.
  • Create a "Lookalike Audience": Use Facebook's targeting features to identify and reach users who are similar to your existing audience.
  • Promote Your High-Quality Content: Boost your content to increase its visibility among your target audience.
  • Lookalike Audience Becomes a Fan of Your Facebook Page: As users engage with your promoted content, encourage them to become fans of your Facebook Page.
  • Use Facebook Pixel & Remarket: Implement Facebook Pixel on your website to track user actions. Remarket to those who have shown interest in your content or products.
  • Continue Remarketing: Maintain a consistent remarketing strategy to keep your brand in the minds of potential customers.
  • Maximize Conversion: Optimize your campaigns and funnel to maximize conversions. Fine-tune your approach based on data and insights gained.

Influencer Marketing On Facebook

Influencer marketing stands out as a powerful strategy for brands aiming to boost product sales on Facebook. So to boost yours, here are some proven suggestions.

Influencer Partnerships

Every influencer has a unique partnership model. Understanding and aligning with their approach is crucial for a successful collaboration.

Niche Targeting

Identify influencers within your niche to ensure relevance. This ensures that your products resonate with the influencer's audience, maximizing the impact of your marketing efforts.

Brand Messaging

Clearly define how your brand message will be conveyed through influencers. Ensuring alignment with your overall brand strategy is essential for a cohesive and impactful campaign.

Strategic Vision

Develop a comprehensive strategy and vision for your influencer marketing campaign. This not only enhances brand visibility but also significantly contributes to increased product sales.

Smart Growth Tactics

While creating a Facebook page is essential for business, integrating influencer reach into your growth strategy is savvy. This collaborative approach fosters organic page following and expands your brand's online presence.


How Many Followers Do You Need On Facebook To Make Money?

To access most monetization features, like in-stream ads and fan subscriptions, you need over 10,000 followers. However, alternatives such as social commerce and brand partnerships don't have a follower threshold.

What Does Facebook Pay Per 1000 Views?

Facebook pays approximately $8.75 per 1000 views, but the rate fluctuates. Check Facebook's terms for specific conditions and payment details before starting to make money.

Can I Monetize A 1-Minute Video On Facebook?

Yes, you can monetize a 1-minute video on Facebook, but it must meet the eligibility criteria, including being in an eligible country and having at least 15,000 engagements, 180,000 minutes views, or 30,000 1-minute views on 3 minutes+ videos in the last 60 days.

How Many Views Do You Need To Get Paid On Facebook?

To start monetizing content on Facebook, you need to meet certain milestones, such as reaching 15,000 engagements, 180,000 minute views, or 30,000 1-minute views on 3 minutes+ videos in the last 60 days.

Does Facebook Pay For Followers?

No, Facebook doesn't pay for followers directly. However, a substantial follower count can translate into earnings through various monetization features on the platform.


This comprehensive guide unveils the myriad opportunities to make money on Facebook. With Facebook's massive user base and versatile monetization options, the potential for financial success is vast. 

As a result, learn and accept these strategies, tailor them to your unique content and audience, and unlock the full spectrum of income streams on the dynamic platform.

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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