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What Is A Paid Partnership In TikTok And How To Get It?

May 23, 2024

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What Is A Paid Partnership In TikTok And How To Get It?

A paid partnership is a collaboration with brands to create sponsored videos and get rewarded for your creativity. It's part of TikTok's "Branded mission" program, where advertisers seek out top-performing videos from creators like you.

To land them, you just need to build your audience, align with brand values, disclose sponsored content, negotiate terms, and utilize TikTok's branded content features for seamless collaborations.

To learn more about paid partnerships on TikTok and how to obtain one, please continue reading ahead for additional information.

What Is A Paid Partnership On TikTok?

What Is A Paid Partnership On TikTok?

A paid partnership on TikTok means that creators team up with a brand or company to make videos. They get paid or get rewards for their work. This happens through a program called "Branded Mission." 

Brands ask creators to make videos, and if they do well, the brands can use them as ads.

Paid partnerships entail influencers creating and posting content approved by the brand, with the brand being able to see reach and engagement metrics from the influencer's post.

The Power Of Paid Partnership: Why Choose It? 

The power of paid partnerships on TikTok is significant, fostering collaborative efforts between content creators and brands to create engaging content that resonates with audiences. 

TikTok's "Branded Mission" program enables creators to connect with brands, receive payment, and boost their traffic by turning videos into ads. 

Adding a paid partnership label is simple, allowing creators to disclose sponsored content easily.

These partnerships offer benefits for both influencers and brands, including increased reach, brand loyalty, and authentic content creation. 

By fostering strong relationships and giving influencers creative control, brands can create impactful content that resonates with audiences. 

Ultimately, paid partnerships on TikTok offer a dynamic avenue for brands to connect with audiences authentically, driving brand awareness and loyalty in a creative and impactful manner.

Benefits Of Paid Partnerships On TikTok

Benefits Of Paid Partnerships On TikTok

Paid partnerships on TikTok serve as a dynamic collaboration between content creators and brands, offering many benefits for both parties involved. 

These collaborations entail creators producing sponsored content for brands, resulting in a mutually advantageous relationship. 

Let's explore the key advantages of paid partnerships on TikTok:

Monetization Opportunity

Creators can earn money through paid partnerships on TikTok, allowing them to make a living from their content. When brands collaborate with creators, they compensate them for creating and sharing sponsored content, providing creators with a source of income.

Enhanced Exposure And Engagement

Paid partnerships offer creators valuable exposure to a wide audience through collaborations with brands. This exposure can lead to increased engagement with their content, attracting more followers and boosting their visibility on the platform.

Brand Visibility And Audience Reach

Brands benefit from paid partnerships by gaining access to the creator's audience, which may be different from their own. Collaborating with influencers allows brands to reach new markets and connect with consumers more genuinely.

As an influencer, you can reach Brands via Crowdfundly. But, why through Crowdfundly?

Crowdfundly is a digital fundraising solution that offers various features that are beneficial for brands looking to engage with their audience and raise funds for their projects. Some of the features that could be particularly useful for brands include:

  • Real-Time Tracking: Crowdfundly provides real-time tracking of donations and contributions, allowing brands to monitor their progress and adjust their strategies accordingly.
  • Reward Management: Brands can manage rewards for their backers, such as exclusive content or early access to products, which can help incentivize donations and increase engagement.
  • Custom Branding: Brands can customize their fundraising pages with their own logos, colors, and branding to create a cohesive experience for their audience.
  • Link Up: Crowdfundly can be linked out with various tools and payment gateways, allowing brands to connect their existing systems and streamline their fundraising efforts.

Overall, Crowdfundly provides a comprehensive set of features that can help brands engage with their audience, raise funds for their projects, and manage their fundraising efforts effectively.

Authentic Content Creation

Paid partnerships facilitate the creation of authentic and engaging content that resonates with audiences. By working closely with influencers, brands can leverage their creativity and unique perspectives to create content that feels genuine and relatable to viewers.

Opportunities For Growth

Both creators and brands have the opportunity to grow and expand their reach through paid partnerships. 

Creators can increase their earning potential and audience size, while brands can effectively leverage influencer marketing to achieve their marketing objectives.

Strategic Collaboration

Building strong partnerships between creators and brands is crucial for successful collaborations. 

By establishing relationships based on trust and shared goals, both parties can create content that resonates with audiences and drives results for the brand.

Navigating Legalities: Are You Eligible To Get Paid Partnership? 

Navigating legal issues and guidelines for paid partnerships on TikTok is essential to ensure compliance and transparency in influencer marketing. Here are the key points to consider:

Draft A Statement Of Work: Prepare a detailed statement outlining campaign goals, payment rates, content expectations, and ownership rights. This document clarifies expectations for both brands and influencers.

Ensure Ftc Compliance: Comply with Federal Trade Commission (FTC) guidelines by disclosing sponsored content. Both brands and influencers must understand and adhere to these regulations to maintain transparency.

Understand Branded Content Policies: Familiarize yourself with TikTok's branded content policies to ensure posts meet platform guidelines. Utilize the branded content toggle and adhere to specific requirements for branded content creation.

Use Licensed Music: Obtain licenses for any copyrighted music used in TikTok videos to avoid copyright violations. TikTok offers a commercial music collection for creators to use legally in their content.

Secure Permissions For Content Usage: Obtain permission from creators before resharing their content across platforms. Respecting creators' rights and securing proper permissions is crucial to avoid legal issues.

Utilize Creator Marketplace: Leverage TikTok's Creator Marketplace to find suitable creators for campaigns based on niche relevance and engagement levels. This platform facilitates targeted partnerships with high-value audiences.

By following these legalities and guidelines, brands and influencers can navigate influencer marketing on TikTok effectively, ensuring compliance, transparency, and successful partnerships that benefit all parties involved. 

You can thus have clear and easy Brand deals for your TikTok account.

How To Get Paid Partnership On Your TikTok?

How To Get Paid Partnership On Your TikTok?

Getting paid partnerships on TikTok isn't just about luck; it's about strategy. Here's a step-by-step guide to landing those coveted collaborations:

Building Your Audience

Start by creating captivating content that resonates with your audience, helping you grow a substantial following. Brands are more likely to notice when you have a dedicated fan base.

Aligning with Brand Values 

Choose partnerships with brands that align with your values and interests. Authenticity is key to creating compelling content that resonates with your audience and the brand's target market.

Disclosing Sponsored Content 

Stay transparent by clearly disclosing sponsored content according to FTC guidelines. Use hashtags like #ad or #sponsored to indicate paid partnerships in your captions or within the video itself. 

All you need is to follow some easy tasks to get sponsorship on TikTok and make the best use of these hashtags.

Negotiating Partnership Terms 

When negotiating a partnership deal, ensure both parties are on the same page regarding the scope of work, compensation, and deliverables. Transparent communication is essential for a successful collaboration.

Utilizing Branded Content Features 

Take advantage of TikTok's Branded Content option when posting sponsored content. This feature helps maintain transparency and allows you to manage ad settings effectively.

Leveraging TikTok's Tools

Make use of TikTok's Creator Fund and Branded Content partnerships to monetize your content and collaborate with brands seamlessly. These tools provide opportunities for creators to earn money and expand their reach.

Tips For Creating Compelling Sponsored Content

Creating compelling sponsored content on TikTok requires careful planning and execution. Here are some key tips to consider:

Join the TikTok Creator Marketplace 

Creators with a significant following can leverage the TikTok Creator Marketplace to connect with brands for sponsorships. While compensation may vary, creators can explore additional opportunities like affiliate linking and direct brand sponsorships to maximize earnings.

Focus on Audience Engagement 

Build a genuine and engaged audience on TikTok by interacting with your followers, posting consistently, and creating content that resonates with them. Authenticity is crucial on the platform and can attract brands seeking partnerships.

Utilize User-Generated Content (UGC) 

Encourage your audience to participate in challenges or contests related to your brand. UGC fosters community engagement and increases brand visibility, making your content more appealing to potential sponsors.

Balance Promotional and Organic Content 

Maintain a balance between promotional and organic content in your TikTok strategy. While paid promotions are essential, organic content helps build authenticity and connection with your audience.

Experiment with Content Types 

Explore various content types, such as dance challenges, educational videos, and user-generated content. Experimentation allows you to find what resonates best with your audience and keeps your content engaging and diverse.

Develop a Content Calendar 

Consistency is key on TikTok. Design a content calendar to ensure regular posting of engaging content while remaining flexible to capitalize on trends and viral moments that can boost visibility.


Does TikTok Give You Real Money?

Yes, TikTok can give you real money through its Creator Fund. Once you hit 10,000 followers and 100,000 video views in the last 30 days, you can apply to start earning money based on factors like views and engagement.

How Much Does TikTok Pay Monthly?

On average, a TikTok creator in the United States makes around $4,164 per month. However, earnings can vary based on factors such as location, skill level, and years of experience.

How Do I Check My TikTok Earnings?

To check your TikTok earnings, you can access your Creator Fund Dashboard through your profile settings. Funds typically appear about three days after accruing video views, and you can withdraw them (with a $10 minimum) 30 days after the month ends.

How Many Followers Do You Need To Get Verified On TikTok?

There's no specific number of followers required for TikTok verification. Instead, TikTok looks for active, authentic, and notable accounts. Focus on maintaining authenticity and adhering to community guidelines to increase your chances of verification.

Concluding Lines

As a conclusion, successful paid partnerships on TikTok require strategic collaboration, transparency, and compliance with guidelines. By leveraging TikTok's features, creators can monetize their content, increase their visibility, and foster authentic connections with brands and audiences. 

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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