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What Are The Facebook Reel Monetization Requirements?

April 4, 2024

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A list looks like this:

  • Marketing Is about The Stories You Tell
  • Do Permission Marketing
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A list looks like this:

  1. Marketing Is about The Stories You Tell
  2. Marketing Is about The Stories You Tell
  3. Marketing Is about The Stories You Tell
  4. Marketing Is about The Stories You Tell
  5. Marketing Is about The Stories You Tell
  6. Marketing Is about The Stories You Tell

To monetize Facebook Reels, you must meet some specific requirements. First, adhere to Facebook's guidelines, ensuring authentic content that complies with community standards. You'll need at least 10,000 followers, five videos posted, and 600,000 viewed minutes. 

Overlay ads will earn you 55% of revenue, while stars from viewers contribute to earnings. You can also unlock bonuses through the Reels Play program by meeting view targets and tackling challenges. But no matter what stick to original content to maximize your earning potential.

So now you know what are the requirements to monetize Facebook reels, but for further information regarding it go ahead and read the article. 

What Are Facebook Reels?

Facebook Reels are short, engaging videos similar to TikTok posts, allowing users to create content with special effects and music. They offer wide exposure and audience reach, fostering creativity and community interaction.

Getting Started On Facebook Reel Monetization

Getting Started On Facebook Reel Monetization

Imagine you're a budding creator on Facebook, dreaming of monetizing your Reels. To make this dream a reality, you must follow the rules. First and foremost, stick to the guidelines. 

Authenticity And Originality

Your content should be authentic, complying with Facebook's community standards and payment terms. Be original in your approach. Showcase your creativity with unique content and establish a strong presence on the platform.

Age Requirement And Technical Specifications

You must be at least 18 years old to qualify for your content monetization. Ensure reels are in ‘‘.mp4’’ format, with a maximum duration of 60 seconds and a minimum resolution of 1,080p.

Unlock Bonuses

Unlocking bonuses is another avenue for earning money through Reels. Join the Reels Play program for bonus earnings based on views and tackle Challenges for up to $4,000 per month. However, be sure to follow the rules diligently. 

Ensure your Reels are original, avoiding prohibited formats, sensitive topics, and copyrighted material.

Monetization Requirements Based On Types Of Reels

Monetization Requirements Based On Types Of Reels

Different types of Reels have specific criteria you need to meet before you can monetize them. Let's delve into the key requirements for monetization based on the types of Reels you create.

1. Ads On Facebook Reels

Ads on Facebook Reels are opportunities for creators to monetize their content by incorporating ads directly into their publicly shared Reels. These ads enable creators to earn revenue while their followers consume their content seamlessly.

Types Of Ads You Can Include

There are two main types of ads that creators can include in their Facebook Reels:

  • Overlay Ads: Overlay ads on Facebook Reels come in two formats: banner ads and sticker ads. Banner ads appear as semi-transparent overlays at the bottom of the Reel, while sticker ads are static images that creators can place anywhere within their Reel.
  • Post-Loop Ads: Post-loop ads are video ads shown to viewers after a Reel has played twice. These ads provide an additional monetization opportunity for creators and are seamlessly integrated into the viewing experience.

Requirements To Be Eligible

To be eligible for monetizing your Facebook Reels with ads, you need to meet specific requirements. 

  • First, you must be invited to the program. 
  • Additionally, you must operate from a Facebook Page, new Page, or professional mode for profiles. 
  • Adherence to Facebook's Partner Monetization Policies and Content Monetization Policies is crucial, ensuring compliance with community standards and payment terms. 
  • You must also be at least 18 years old and reside in one of the eligible countries listed.

2. Facebook Reels Play Bonus Program

The Facebook Reels Play bonus program presents creators with an avenue to earn money by crafting and sharing eligible reels on Facebook. This program incentivizes creators by offering bonuses based on specific performance targets achieved during its duration.

Facebook Reels Play Bonus Program Eligibility

To qualify for the Facebook Reels bonus program, creators must meet the following eligibility requirements:

  • Residence: Creators must reside in the United States.
  • Age: Participants must be at least 18 years old.
  • Compliance: Creators must adhere to Facebook's Community Standards and Partner Monetization Policies.
  • Account Criteria: The applying account must be older than 30 days.
  • Reel Creation: Creators must have produced at least 5 Reels in the last 30 days.
  • View Threshold: A minimum of 100K Reel plays must be attained within the last 30 days.
  • Profile Status: Applications must be made from a Page or profile in professional mode.

Once accepted into the program, creators will receive an invitation to join, unlocking the potential to earn bonuses for their successful Reels.

3. Facebook Reel Brand Collaborations

Brand collaborations on Facebook Reels involve creators partnering with brands or businesses to create sponsored content. In these collaborations, creators showcase products or services within their Reels videos through reviews and endorsements. 

Eligibility Requirements For Facebook Reel Brand Collaborations

To monetize on Facebook Reels through brand collaborations, creators need to meet certain eligibility criteria:

  • Engagement and Reach: Creators should build a steady and engaged audience on Facebook to ensure the success of their Reels and attract brand partnerships. You can even use domestic partnerships on Facebook as well to help yourself out 
  • Partnership Tools: Facebook provides a Branded Content tool for creators and brands to form partnerships easily. Creators can access this tool through their dashboard, facilitating the process of finding and collaborating with brands.
  • Creative Control: Collaborations offer creators significant control over the creative aspect of advertising content. This allows them to align the content with their brand while meeting the brand's objectives.
  • Visibility and Metrics: By tagging the brands they collaborate with on branded content, creators ensure that businesses receive notifications and valuable metrics, enhancing transparency and accountability in the partnership.

4. Facebook Reel Stars

Facebook Reel Stars is a feature that enables creators to monetize their content by receiving Stars from viewers and fans. Each Star received translates to a payment of $0.01 from Facebook to the creator. 

This interactive and engaging method of monetization allows creators to earn money while connecting with their audience on Facebook Reels.

Eligibility Requirements For Facebook Reel Stars

To qualify for embedding Stars into Facebook Reels, creators need to meet specific eligibility criteria:

  • Minimum Followers: Creators must have at least 500 followers consistently for 30 days. This requirement ensures a baseline level of audience engagement and interest in the creator's content.
  • Age Requirement: Creators must be at least 18 years old to participate in the Facebook Reel Stars program.
  • Residency: Creators must reside in a country eligible for Stars. This criterion ensures that creators from supported regions can access and benefit from the Stars feature.

5. Eligibility Requirements For Facebook Reel Affiliate Links

Facebook Reel Affiliate Links offer creators an opportunity to monetize their content by including unique links that enable them to earn commissions from purchases made by viewers. These links are typically embedded within the video descriptions of Facebook Reels. 

Creators often point out the presence of these links during their videos to encourage viewers to click on them. When a viewer purchases through an affiliate link, the creator can receive a commission or referral fee, thereby generating income.

Eligibility Requirements For Facebook Reel Affiliate Links

To qualify for using affiliate links on Facebook Reels, creators need to adhere to specific eligibility criteria:

  • Affiliate Tool Terms: Creators must comply with the terms and conditions outlined by the Affiliate Tool. This includes understanding and following the guidelines related to affiliate marketing on Facebook Reels.
  • Advertiser-Friendly Content Guidelines: Creators must ensure that their content adheres to Facebook's advertiser-friendly content guidelines. This entails creating content that is suitable for advertising and does not violate any community standards or policies.
  • Check Eligibility: Creators can check their eligibility status for using affiliate links by accessing the affiliate settings in their professional dashboard. If initially ineligible, creators have the option to request a review for eligibility through the dashboard.

By meeting these eligibility requirements and guidelines, creators can leverage affiliate links effectively to monetize their Facebook Reels content and earn commissions from viewer purchases.

Tips To Make A Good Facebook Reel

Tips To Make A Good Facebook Reel

To create compelling and engaging Facebook Reels that capture your audience's attention and maximize monetization opportunities, consider the following tips:

Leverage Customization Options

Utilize Facebook Reel's customization features to enhance your content:

  • Audio: Incorporate music from the Facebook music library or create original audio to personalize your Reels. Original audio can help establish your brand identity and engage viewers.
  • Speed: Experiment with different playback speeds to add variety and intrigue to your videos. Speeding up or slowing down footage can create dynamic effects and keep viewers engaged.
  • Timer: Utilize the timer feature to record hands-free footage, especially if you don't have an extra cameraperson available. This allows for seamless recording and ensures smoother transitions in your Reels.

Engage Your Audience with Compelling Content

Implement proven content strategies to boost engagement and attract viewers:

  • Client Wins: Showcase success stories or testimonials to provide social proof of your services or products effectiveness. Highlighting real-life transformations and emotional stories can resonate with your audience and inspire action.
  • Behind-the-scenes: Offer a glimpse into your process or daily operations to provide authenticity and transparency. People are often fascinated by behind-the-scenes content, so sharing insights into your profession or lifestyle can captivate viewers.
  • Giveaways and Samples: Provide valuable content or sneak peeks to entice viewers and establish credibility. Offering a preview of your products or services can encourage viewers to engage further with your brand.
  • Fix-this-Mistake Videos: Address common mistakes or misconceptions in your industry to provide value and attract attention. Helping viewers improve or avoid common pitfalls can establish you as a trusted authority in your field.
  • Personal Touch: Share personal anecdotes or experiences to connect with your audience on a deeper level. Authentic and relatable content can foster emotional resonance and strengthen your relationship with viewers.

Optimize for Monetization

Maximize your earning potential on Facebook Reels by focusing on monetization strategies:

  • Build a Strong Following: Consistently post high-quality content to attract followers and build a loyal audience. Engagement and follower growth are essential for unlocking monetization features.
  • Meet Eligibility Criteria: Ensure you meet Facebook's eligibility requirements for monetization, such as having a minimum number of followers and complying with content policies.
  • Apply for Monetization: Use the Facebook Creator Studio to apply for monetization features once you meet the eligibility criteria. Enable options like in-stream ads, brand collaborations, and fan subscriptions to start earning money from your Reels.
  • Engage with Your Audience: Interact with your followers, respond to comments, and foster a sense of community to encourage support and engagement. Building a strong relationship with your audience can lead to increased monetization opportunities. 

For this purpose, you can choose Crowdfundly to connect with your supporters. A strong connection with your supporters would lead you to have your supporters support you there even in a financial way when you do crowdfunding there. 

Most importantly, you can easily use the system without any problems and cash out and do your pricing with complete freedom. 

  • Track Performance and Optimize: Monitor your content's performance and analyze audience engagement metrics to identify trends and optimize your content strategy. Adjust your approach based on insights to improve monetization results over time.

By implementing these tips, you can create compelling and monetizable Facebook Reels that resonate with your audience and drive revenue growth. Stay creative, stay consistent, and continue refining your strategy to achieve success on the platform.

Concerns About Making Reels On Facebook

Concerns About Making Reels On Facebook

When creating Reels on Facebook, it's essential to be mindful of potential pitfalls that could hinder your success and monetization opportunities. By understanding and addressing these concerns, you can navigate the platform effectively and maximize your earning potential.

Prohibited Formats and Restricted Categories

  • Guidelines Overview: Review Facebook's guidelines to ensure compliance with prohibited formats and restricted categories. Avoid static videos, slideshows of images, or any content that exploits recent tragedies or controversial social issues.
  • Example of Success: Consider the case of Sarah, a fitness influencer who carefully adheres to these guidelines. By focusing on genuine, engaging content that uplifts and motivates her audience, Sarah has built a loyal following and monetized her Reels successfully.

Suggestive/Inappropriate Activity

  • Maintaining Family-Friendly Content: Facebook prioritizes a family-friendly environment, so creators should avoid any language or behavior inappropriate for children.
  • Success Story: Emily, a parenting blogger, exemplifies this approach by creating wholesome and relatable content that resonates with parents and families. By steering clear of suggestive or inappropriate material, Emily has grown her audience and monetized her Reels effectively.

Copyrighted Content

  • Respecting Intellectual Property: Steer clear of copyrighted material and focus on creating original content. Utilize Facebook's library of free-to-use music and effects to avoid copyright issues.
  • Illustrative Example: Jack, a musician, ensures that all his Reels feature original compositions or licensed music. By respecting intellectual property rights and creating authentic content, Jack has built a loyal fan base and monetized his music effectively.

Challenges and Incentives

  • Opportunities for Bonus Earnings: Stay informed about Facebook's challenges incentive program, which offers creators additional earning opportunities. While participation may require an invitation, creators can strive to meet the program's criteria for bonus earnings.
  • Inspiring Success Story: Mark, a lifestyle vlogger, was invited to participate in Facebook's challenges incentive program. Through consistent effort and creativity, Mark completed challenges and earned significant bonuses, demonstrating the potential for additional income on the platform.


How Would You Find More Information On Post-Loop Ads?

To find more information on Post-loop ads, read articles discussing eligibility criteria and guidelines for creators. Post-loop ads are currently exclusive to a select group of creators, so understanding eligibility requirements is crucial.

How To Avoid Copyright Issues On Facebook Reels?

Avoid copyright issues on Facebook Reels by prioritizing the use of licensed materials and avoiding unauthorized content. Utilize Creator Studio tools to manage and monetize your content while ensuring compliance with copyright policies.

How Do You Onboard To Ads On Facebook Reels?

Begin utilizing Ads on Facebook Reels by following the steps outlined in the invitation from official Facebook or Meta channels. Creators can access the onboarding process through platforms like Meta Business Suite or Creator Studio, ensuring legitimacy and eligibility for monetization.

How Can You Protect Ownership Of Facebook Reels?

Creators can safeguard the ownership of their Facebook Reels by incorporating visible watermarks into their content. By including their username or logo, creators can establish ownership and deter unauthorized use of their Reels. Utilize watermarking tools to safeguard intellectual property and maintain control over your content.


For monetizing Facebook Reels you are required to follow various conditions, adhering to guidelines, gaining at least 10,000 followers, etc. Overlay ads and stars contribute to revenue, with bonuses available through the Reels Play program. 

Stick to original content for maximum earning potential. Explore the article for further details on Facebook Reel monetization.

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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