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Ways To Get Sponsored On TikTok [An Overall Guide]

May 15, 2024

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Ways To Get Sponsored On TikTok [An Overall Guide]

Brands invest in sponsored content on TikTok due to the influence of peer recommendations and the effectiveness of influencer marketing. To get sponsored, focus on building an authentic following and showcasing your influence. 

Engage with your audience, grow your presence on other platforms, optimize your profile, and prepare a press kit highlighting your capabilities. Create genuine content about your favorite brands and explore platforms like TikTok's Creator Marketplace for sponsorship opportunities. 

These tips provide a glimpse into the world of getting sponsored on TikTok, but for a deeper dive and additional valuable insights, continue reading the content below.

Understanding TikTok Sponsorships

Understanding TikTok Sponsorships

Understanding TikTok sponsorships involves partnering with brands to promote their products or services to your followers in exchange for payment or other incentives. 

Brands are willing to invest in sponsored content on TikTok because they recognize the influence of peer recommendations and the effectiveness of influencer marketing. To secure TikTok sponsorships, influencers can utilize various methods:

  • Getting on the Creator Marketplace: TikTok's Creator Marketplace matches influencers with potential brand deals. To qualify, influencers typically need a minimum of 100,000 followers, a Pro account, and recent video uploads.
  • Letting Brands Find You: By optimizing content and profiles, influencers can attract brands organically over time.
  • Brand Outreach: Sometimes, influencers need to proactively reach out to brands to pitch sponsorships, providing a media kit, campaign ideas, and performance metrics.

Once a partnership is established, influencers can collaborate with brands in different ways:

  • Sponsored Posts: Influencers create content mentioning the brand or its products. This could involve creative collaborations, hashtag challenges, contests, unboxing videos, or other formats.
  • Ads: Brands may ask influencers to promote sponsored posts with paid ads or use the influencer's organic content as promoted ads.
  • Affiliate Links: Influencers earn commissions for sales generated through their referral links.

Some Popular Types Of Sponsored Content

By following some practices, influencers can effectively monetize their TikTok presence while providing value to both brands and followers. Popular types of sponsored content on TikTok include:

  • Hashtag Challenges: Brands create challenges using branded hashtags to encourage user participation and generate organic exposure.
  • Sponsored Review Videos: Influencers review products or services in their videos, either sponsored or based on provided products.
  • Jumping on Trends: Influencers leverage popular trends to create engaging sponsored content that integrates the brand naturally.

To maintain authenticity and audience trust, influencers should ensure that sponsored content is transparently labeled and adheres to TikTok's guidelines and regulations. 

Why Choose TikTok Sponsorship?

Why Choose TikTok Sponsorship?

TikTok has exploded in popularity, boasting over 30 million daily users just on mobile devices. Its short, engaging videos offer a unique way to connect with audiences and tell emotionally-driven stories. Incorporating branded content into this mix is a natural evolution.

Sponsorship opportunities on TikTok abound, offering multiple avenues for monetization. From paid partnerships featuring brands to product reviews and unboxing videos, there are various revenue streams to explore. 

TikTok influencers can earn substantial amounts, with sponsored videos fetching between $500 and $900 each.

Are You Eligible To Get Sponsored On TikTok?

To qualify for sponsorship consideration on TikTok, having at least 10,000 followers is crucial. This follower count, along with adherence to TikTok's guidelines, increases your chances of attracting brand partnerships.

Contrary to popular belief, massive follower counts aren't always necessary. Brands prioritize engagement metrics and the ability to reach the coveted "For You" page. 

Micro-influencers with engaged audiences of 10,000 to 20,000 followers can still offer significant value to brands. The key lies in fostering an audience ready to engage with your content, thus maximizing reach and impact.

Additionally, when promoting brands, products, or services on TikTok, it's essential to adhere to TikTok's Terms of Service, Community Guidelines, and Branded Content Policy. 

This includes activating the content disclosure setting to transparently indicate commercial content, ensuring compliance with relevant laws and regulations.

Ways You Can Get Sponsored On TikTok

Building your TikTok following is the first step to attracting brand partnerships. TikTok thrives on authenticity, making it crucial to cultivate a genuine connection with your audience. 

Let's dive into some creative strategies to boost your following and snag those coveted sponsorships.

1. Build Your TikTok Following

To get sponsored on TikTok, focus on growing your fan base first. TikTok is all about authenticity, so aim for real, engaged followers. Brands typically look for creators with at least 10,000 subscribers. Here's how to boost your following:

  • Stick to your content niche
  • Engage with creators in your niche
  • Interact with your fans
  • Post regularly and at consistent times
  • Use popular hashtags and sounds
  • Inject humor into your content
  • Create videos that address problems and provide solutions
  • Promote your TikTok on other platforms

2. Grow Your Other Channels

Brands prefer influencers with a strong presence across multiple platforms. Having a solid following on Instagram and YouTube can make you more appealing. Keep your engagement rate consistent across all channels to demonstrate your influence.

3. Make Your Profile Pop

Your TikTok profile serves as your virtual business card. Make it professional and enticing by:

  • Using a good profile picture
  • Linking to your other social media channels
  • Adding a clickable link in your bio
  • Providing a business contact email
  • Indicating your openness to sponsorships with a catchy tagline

4. Prep An Influencer Press Kit

Prepare a comprehensive press kit that showcases your influence and capabilities. Include details like:

  • About you section
  • Channel links and follower counts
  • Engagement rates
  • Previous brand collaborations
  • Services you offer and pricing
  • Case studies and sales records

5. Create Organic Content About Your Fav Brands

Show brands your potential by creating genuine, non-sponsored content about products you love. Use affiliate links to drive sales and demonstrate your ability to influence consumer behavior.

You can link your Crowdfundly account for example, you can promote yourself as well as demonstrate your creative skills to your supporters. 

But why Crowdfundly? Here is why- 

  • Monetization Opportunities: Crowdfundly simplifies the process for fans to support creators by offering features like donations, memberships, daily posts, and digital shops, ensuring a reliable income stream.
  • Community-Focused Platform: With user-friendly tools and a community-oriented approach, Crowdfundly facilitates stronger connections between creators and fans, fostering communication, engagement, and feedback.
  • Affordable Plans: Crowdfundly offers budget-friendly plans with more features compared to other platforms, including free and pro options, making it accessible for creators at all career stages.
  • Showcase Your Creativity: Adding a Crowdfundly link to your TikTok bio enables you to showcase your creativity, sell your products, and engage with followers.

6. Join the TikTok Creator Marketplace 

You can apply to join the TikTok Creator Marketplace if you meet certain criteria. However, don't rely solely on this platform for sponsorships. Instead, leverage affiliate linking and direct brand pitches for better opportunities.

How Much Are You Paid For A Sponsored Post?

How Much Are You Paid For A Sponsored Post?

Well, according to Business Insider, TikTok users typically earn between $0.01 to $0.02 for each sponsored view. 

If your video racks up 100,000 views, you could pocket at least $1,000. That's three times more than what a macro-influencer typically makes. While building a strong following is crucial, don't overlook direct outreach to companies. 

Despite facing more rejection due to TikTok being relatively new, many brands are eager to tap into its rapid growth. Reach out directly or consider hiring a connection service to pitch your collaborations. 

Tips To Connection With Brands

Here are some top tips to help you out to connect with brands for TikTok sponsorships. 

  • First, when reaching out to brands, be sure to have all your TikTok info ready, including your profile link, audience demographics, and recent engagement stats. 
  • Pitch your video ideas without mentioning money upfront. 
  • Consider using Crowdfundly to showcase your content across platforms.. 
  • When it comes to finding sponsorships, explore options like TikTok's Creator Marketplace, optimizing your content for brand discovery, or reaching out to brands directly. 
  • Once you've landed a partnership, make sure it aligns with your audience and niche. Stick to sponsorships that feel right for you and your TikTok brand, trust your instincts.

Following all these may help you achieve Brand deals on your TikTok and everything may work well for you.

How Do You Create Sponsored Posts?

How Do You Create Sponsored Posts?

To create sponsored posts on TikTok, start by ensuring your account meets TikTok's requirements for the Creator Marketplace. Once eligible, focus on making your profile appealing with a professional picture, a catchy tagline, and clear contact information. 

Interact with your audience and post engaging content regularly to build a loyal following. When it comes to sponsored content, showcase your authenticity by creating organic posts about brands you genuinely love. 

Encourage your followers to purchase products using your affiliate links to demonstrate your ability to drive sales. Remember to disclose sponsored content with hashtags for transparency.

To attract brand partnerships, make your TikTok profile stand out and emphasize your willingness to collaborate. 

Utilize platforms like Crowdfundly to showcase your content across various channels, making it easier for brands to discover you. 

Additionally, consider reaching out to brands directly with your pitch, highlighting relevant metrics such as audience demographics and engagement rates.

Once you secure a sponsorship, negotiate terms that align with your brand and audience. Use tools like Wondershare Filmora for advanced video editing and TikTok Analytics for insights. 

Finally, monitor the performance of your sponsored posts using TikTok's Promotions feature to track views, engagement, and demographics.


How To Attract Potential Sponsors On TikTok?

To attract potential sponsors on TikTok, create a polished media kit displaying your past work and propose various sponsorship packages to them.

Should Past Brand Partnerships Be On Your Instagram Account?

Yes, it's beneficial to showcase past brand partnerships on your Instagram as it helps brands understand your content, audience, and previous collaborations.

What Type Of Brands Should You Go For?

When considering brands to partner with, aim for those that align with your values and resonate with your audience to ensure authentic collaborations.

How Many Followers Do You Need To Get Money On TikTok?

You can start earning money on TikTok through the Creator Fund once you reach 10,000 followers and have at least 100,000 video views in the last 30 days.

Final Thoughts

In closing, mastering the Ways To Get Sponsored On TikTok opens doors to lucrative opportunities for influencers. 

By understanding the dynamics of TikTok sponsorships, building an engaged following, and fostering authentic connections with brands, you can turn your TikTok dreams into sponsored reality. 

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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