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Tips To Create A Shop On Facebook: Build It Right And Sell Strong

April 24, 2024

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Tips To Create A Shop On Facebook: Build It Right And Sell Strong

To create your shop on Facebook, whether through traditional methods or via any other platform follow these tips for success. Utilize Facebook's Commerce Manager to set up your storefront, configure shipping and payments, and publish your shop.

Alternatively, link up Crowdfundly with your Facebook platform for a streamlined process. Optimize your product listings with engaging descriptions and high-quality images, and use shoppable content to reach and engage customers effectively. Leverage valuable insights to continually refine and improve your Facebook shop for maximum impact and success.

Having learned how to create a Facebook shop, keep reading to find out more.

What Is A Facebook Shop?

What Is A Facebook Shop

A Facebook Shop is like a store online where you can shop on Facebook. You can buy things straight on Facebook or go to the company's website to finish buying. People on Facebook can find businesses on Facebook Shop. It's easy to find them using a Facebook page.

What's neat about Facebook Shops is you can find them naturally or through ads. This means lots of chances for social media marketers to make businesses better for both places. It's a new feature made to help during the COVID-19 pandemic. 

It lets you show your products on your Facebook page and Instagram in a way that's just like shopping.

With Facebook Shops, you can make special collections by putting things from your stock together. This helps people find your products easily. You can also make your shop look different by changing how it looks and its colors.

Small businesses often have trouble going online. Right now, many are worried about their shops. With Facebook Shops, smaller shops can get through the tough times of COVID-19 and find even more customers than before.

After using Facebook Shops, customers can see your store and collections from your Facebook page, Instagram profile, or Instagram Story. Just like in a regular shop, you can help customers by messaging them on Messenger, WhatsApp, or Instagram Direct. You can answer questions and give updates on their orders.

You can even sell your art on Facebook with some easy steps. Facebook also says in the future, customers will be able to see a business's Facebook store and buy things right in a chat on these apps. This means more chances to sell things to customers.

Requirements To Create a Facebook Shop: Check If You’re Eligible

Requirements To Create a Facebook Shop

To make a Facebook Shop, you need to meet certain conditions, such as

  • You should have a Facebook account connected to a business page. 
  • Make sure you're an admin for the page. 
  • You can only sell physical stuff; digital things aren't allowed. 
  • You'll need a valid bank account that matches your Facebook account's name. (For U.S.-based stores, you'll need an EIN, SSN, or TIN for verification.) 
  • Plus, you need a working website for your business or selling spaces that showcase your products, like Crowdfundly.
  • Confirm that you own your website's domain.
  • Your business should be in a supported market.
  • Be genuine and trustworthy, with enough followers.
  • Give accurate details and clear refund policies for your products. 

If you meet these requirements, you can start making your Facebook shop. Make sure you stick to Facebook's rules, including Terms of Service and Community Standards. While checking, also look if you’re eligible to monetize your Facebook reels. 

Purpose Of Creating Your Shop On Facebook: Success 

Creating a shop on Facebook has a big goal: success. Let's see how some businesses have done it:

Pink Tag Boutique

Being a shop in Louisville, Kentucky, it wanted to boost sales and connect with shoppers in a meaningful way. They made it easy for people to discover and buy their products on Facebook. 

With the help of an ad agency, they set up a Facebook Shop and used ads and live shopping events to showcase their products. The result? They saw a big increase in sales, with $44,448 in extra sales from their Facebook Shop.

Ambiance Paper

It is a Japanese company, that wanted to increase brand awareness and online sales for its Ambiance Paper products. They partnered with Facebook Marketing Partner BASE to build an e-commerce platform and run ads on Instagram and Facebook. 

By using a mix of video and photo ads, they successfully boosted their online sales. Video ads performed especially well, with lower costs per view, landing page view, and link click compared to photo ads.

These success stories show that setting up a Facebook Shop can lead to impressive improvements in sales and brand awareness. With features like seamless checkout and simplified cataloging, Facebook Shops offers businesses a convenient way to connect with customers and sell products online. 

Tips To Create Your Shop On Facebook

Tips To Create Your Shop On Facebook

Establishing your shop on Facebook requires careful planning and execution to ensure success. By following these tips, you can create an engaging and effective storefront that attracts customers and drives sales. 

Whether you choose the traditional method or utilize tools like Crowdfundly, these tips will help you navigate the process smoothly and optimize your shop for maximum impact.

Steps To Create Your Shop On Facebook The Traditional Way

Setting up your shop on Facebook the traditional way involves a series of steps to establish your online storefront. By following these steps, you can showcase your products, manage inventory, and reach potential customers effectively.

  1. Log in and Access Commerce Manager: Log in to your Facebook business Page and access Commerce Manager either through Meta Business Suite or by visiting ‘’.
  2. Start Setting Up Your Store: Click on "Get started" and then "Create a shop" to begin the process.
  3. Choose Your Sales Channel: Select the Facebook Business Page you want to sell from or create a new one if needed.
  4. Connect a Business Manager Account: Link a Business Manager Account to manage sales and inventory.
  5. Set Up Shipping and Returns: Configure your default shipping profile, shipping cost, delivery, and return window.
  6. Preview Your Information: Review your shop details to ensure accuracy.
  7. Agree to Seller Agreement and Finish Setup: Check the box to agree to the Seller Agreement and submit your shop for review.
  8. Configure Payments: Depending on your location, set up payments by linking your bank account.
  9. Create Your Product Catalog: Add products to a catalog, including images, descriptions, pricing, and shipping information.
  10. Publish Your Shop: Once verified, publish your shop and start selling.

Steps To Create Your Shop On Facebook Using Crowdfundly 

Steps To Create Your Shop On Facebook Using Crowdfundly

Crowdfundly is primarily known for helping creators monetize their passions and establish careers by offering services such as accepting donations, offering memberships, and managing digital shops. 

With Crowdfundly, creating your shop on Facebook becomes even more streamlined and efficient. 

By integrating Crowdfundly as your selling space, you can leverage its features to enhance your online selling experience and maximize your business potential. To set up your shop using Crowdfundly, here's what you can do:

  1. Sign in to your Crowdfundly account
  2. Use the link to your Crowdfundly using your preferred Business Manager account.
  3. Create the Facebook Page and set up a Commerce Manager account if you haven't already.
  4. Use Crowdfundly to bulk upload your product images, set your shop and product prices and descriptions, and build profiles for them on Facebook to promote those items using the link generated from Crowdfundly.
  5. Wait for Facebook to approve your request to display your products in the shop and you’re ready to sell.

By following these steps, you can create your shop on Facebook using Crowdfundly seamlessly.

Tips To Get More From Your Facebook Shop

Maximize the potential of your shop on Facebook to earn money with these effective tips:

Drive Consideration with Every Collection

  • Feature your most exciting products prominently to optimize prime space.
  • Refresh collections based on seasonal moments, promotions, or upcoming launches.
  • Bundle related products together to showcase complete looks and encourage upsells.

Optimize Your Product Detail Pages

  • Write concise descriptions and titles that entice customers to explore further.
  • Use high-quality, full-screen images optimized for mobile viewing.
  • Consider showcasing 360-degree views for clothing and before-and-after transformations for beauty products.
  • For home items, provide dimensions and real-life settings to reinforce fit and utility.

Reach Customers Consistently with Shoppable Content

  • Utilize product tags in stories and posts, ensuring engagement without clutter.
  • Repurpose engaging live content for shoppable feed posts to extend its impact.

Take Advantage of Valuable Shop Insights

  • Access insights within Commerce Manager to understand what's working and areas for improvement.
  • Use trends and performance metrics to optimize collections, shoppable content, and ads for better results.

Tips To Promote And Sell More

Enhance the visibility of your products and boost sales by following these essential tips:

Make Your Shop Discoverable with High-Quality Product Information

  • Provide detailed product information in your catalog to build trust and help customers find what they're looking for.
  • Include a link to your website for each product, directing customers to learn more or make a purchase.

Optimize Product Detail Pages

  • Ensure each product has at least one high-quality image, with additional images showing different angles.
  • Include clear pricing information formatted without currency symbols.
  • Keep product availability up to date to manage customer expectations.

Create Detailed Product Descriptions

  • Use plain text descriptions between 30 and 5,000 characters to inform customers about your products.
  • Avoid excessive punctuation and links within descriptions, focusing on relevant product details.

Select Product Categories and Attributes

  • Choose specific category options and include relevant attributes such as color, size, and material.
  • Craft clear and concise product titles that accurately describe the item without extra words or symbols.

Set Up Variants and Include Brand Names

  • If applicable, set up variants for products with different sizes or colors.
  • Include the brand name and unique identifiers like manufacturer part numbers or GTINs.

Use Unique Product IDs and Specify Product Condition

  • Assign unique content IDs and accurately specify the condition of each product.

Promote Your Shop

  • Share your shop, individual products, and collections on Facebook to expand your reach.
  • Utilize third-party applications to integrate payment methods for a seamless shopping experience.

By implementing these strategies, you can effectively promote your shop and increase sales on Facebook and Instagram.


How Much Does Facebook Shops Cost?

Facebook Shops is free to use, but there's a fee structure for transactions. Facebook takes 5% off every shipment or charges a flat fee of $0.40 for shipments of $8 or less.

Are Facebook Shops Available In Every Country?

No, Facebook Shops is not available in every country. Unfortunately, it's only accessible in the U.S. and select other countries, as per Facebook's supported markets list.

What Are The Best Facebook Shops?

Some notable examples of successful Facebook Shops include Rapha, Tentree, Sephora, and Lululemon. These brands effectively utilize visuals and collections to engage customers and drive sales.

Is Facebook Shop Different From Facebook Page Shop?

Yes, Facebook Shop and Facebook Page Shop are different. The Facebook Page shop allows selling directly from the page, while Facebook Shop adds a storefront to the page, providing a streamlined purchasing experience within the platform.

How Can You Sign Up For A Facebook Shop Account?

You can sign up for a Facebook Shop account either through the Commerce Manager or by integrating an existing eCommerce site into the Facebook Shop. Both methods offer straightforward procedures to set up your shop.

Concluding Lines

In wrapping up, remember to create a successful shop on Facebook, it's crucial to follow key steps and leverage tools like Crowdfundly. With engaging content and strategic planning, you can boost sales and connect with customers effectively. 

Keep exploring and adapting to maximize your shop's potential on Facebook. Start building your shop right, and sell strong!

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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