Steps To Sell Art On Facebook: A Complete Formula To Turn Art Lovers Into Buyers

To sell art on Facebook successfully, follow these steps:

• Choose Your Business Model: Decide if you'll create or curate art and plan your selling strategy.
• Create The Page: Set up a captivating Facebook Artist Page with essential details.
• Showcase Your Artwork: Upload high-quality images and videos to effectively display your art.
• Get Your Followers: Optimize your page for visibility and engage authentically with your audience.
• Promote Your Art: Strategically advertise, collaborate, and engage with the community to promote your artwork.

You can develop an engaging presence on Facebook by following these innovative techniques to sell your art on Facebook, but for further details, see the following article.

Why Sell Art On Facebook?

Selling art on Facebook offers numerous benefits for artists. With its vast global audience of over two billion users, Facebook provides a platform to showcase and sell artwork to people worldwide. 

The platform is user-friendly, allowing artists to easily set up professional pages and sell prints or original pieces without listing fees. Additionally, Facebook's data tools offer valuable insights into audience demographics, helping artists tailor their content and reach the right buyers. 

The Facebook marketplace further enables direct sales, connecting artists with local buyers for increased visibility and opportunities.

Why Build A Facebook Artist Page?

Building a Facebook Artist Page offers a myriad of benefits for artists. Firstly, it's completely free, providing a fantastic platform to showcase music to a targeted audience. 

With various widgets and plugins, artists can effortlessly integrate music, videos, upcoming shows, and more onto their pages. 

This dedicated space facilitates quick connections with fans and industry contacts, amplifying visibility and engagement. 

Engaging with festivals, venues, and music-related pages further expands reach, making a Facebook Artist Page indispensable for growing profiles and connecting with fans and industry peers.

Steps To Create The Page

To embark on the journey of creating your Facebook Artist Page, consider the following comprehensive steps:

Choose Your Business Model

Decide whether you'll sell your own art or curate works by other artists. If you're an artist yourself, you can sell your original art, reproductions, or digital artwork directly to customers or through galleries and retail partners. 

If curating, you can represent the work of other artists and earn a percentage of the selling price.

Decide What to Sell

Determine whether you'll sell original art, reproductions, digital art, custom art, merchandise, or collaborate with brands. Consider the nature of your art and medium when making this decision. 

For instance, fine artists using classic mediums may choose to sell only originals, while digital art is suitable for prints and merchandise.

All you need is to decide what to sell, there are several ways you can earn money on Facebook if you are in the game. 

Photograph and Scan Your Work

Take clear and detailed photos of your art to represent it accurately online. If you're selling 2D works, consider scanning them for a cost-effective and efficient alternative to photography. 

Like, you can use professional photography for larger works or art with glossy elements to ensure high-quality representation.

Find a Printer

Decide whether you'll print your art yourself, work with a local or online printing company, or use print-on-demand services. Each option offers different levels of control and scalability. 

Build Your Brand

Develop your brand story, including your name, storytelling approach, mission, values, visual identity, and branding assets. Ensure consistency across all touchpoints, including your website, social media, and packaging.

For example, Tatiana Cardona, known as Female Alchemy, incorporates her brand into her social media strategy, gaining over 100,000 followers on Instagram.

Set Retail Prices

Determine the retail prices for your art based on factors such as material costs, labor, market demand, and comparable pricing. Consider whether you're selling originals or reproductions and adjust your pricing strategy accordingly. You may think of consulting with gallerists or experts to set appropriate prices that reflect the value of your art.

Build an E-commerce Store

Create your e-commerce website to sell your art online. Choose a user-friendly platform, design your store with large images and white space, and use apps to enhance functionality and customer experience. 

You can link up the platforms with Facebook and create a Facebook shop on your own.

Discover More Online Channels

Explore additional online channels to sell your art, such as online marketplaces, social media platforms, and art-specific marketplaces. Expand your reach and access new audiences by diversifying your sales channels.

When considering where to sell your art online, exploring various platforms like Artfinder, ArtPal, and Etsy can provide opportunities to reach new audiences. 

However, if you're seeking a hassle-free option, Crowdfundly stands out as a user-friendly platform specifically designed for artists.

But Are You Curious To Know, Why Should You Choose Crowdfundly?

The reason is, that choosing Crowdfundly offers you several advantages, such as:

• Straightforward setup: With Crowdfundly, you can quickly create your shop by uploading product images and descriptions, streamlining the process of showcasing your art online.
• Lower fees: Crowdfundly offers competitive fees compared to larger marketplaces, allowing artists to retain more of their earnings from sales.
• Direct payment processing: Crowdfundly facilitates direct payment processing, ensuring a seamless transaction experience for both artists and buyers.

Ultimately, choosing Crowdfundly provides a hassle-free, specialized place tailored to the needs of artists seeking to showcase and monetize their art effectively.

Sell Your Art Offline

Consider offline opportunities to sell your art, such as gallery exhibitions, art fairs, pop-ups, and collaborations with retail stores. 

Use in-person experiences to drive traffic to your online store and attract new customers. You can partner with galleries to exhibit your work or set up a booth at local art markets and events to reach a broader audience.

Work with Galleries

Collaborate with galleries to sell your art on your behalf and gain access to new audiences, including serious art buyers and collectors. Like, partner up with galleries to exhibit your work and generate buzz within the art community.

License Your Art

Explore licensing opportunities to generate additional income by granting permission for others to use your digital artwork for specific purposes and timeframes. 

Work with brands, businesses, or stock photography sites to license your art for various applications.

Market Your Art Brand

Promote your art brand through paid advertising, organic social content, contests, influencer marketing, SEO, offline marketing, and content creation. Use multiple channels to drive traffic to your online store and engage with your audience. 

Leverage platforms like TikTok and Instagram to showcase your art and connect with fans. 

Package and Ship Your Art

Ensure your art is packaged securely and shipped safely to customers to maintain its quality and protect it from damage. 

Consider DIY shipping, printing companies, or print-on-demand services for efficient fulfillment. Use high-quality packaging materials and consider insurance for valuable or fragile artworks.

Understand Plagiarism And Copyright

Understanding plagiarism and copyright for artists is crucial in the art world. For galleries representing multiple artists and selling art online, dealing with copycat websites is a persistent issue. 

While copycats may be prevalent, artists and businesses have legal options to protect their intellectual property. Seeking advice from a copyright lawyer is recommended to safeguard against infringement before it occurs. This proactive approach can help artists and businesses navigate legal challenges and protect their creative work.

Safety Concerns And Solutions For The Facebook Marketplace 

Ensuring safety on Facebook Marketplace is essential for artists selling their work. To avoid scams, recognize common red flags like buyers unwilling to meet in person or proposing non-secure payment methods. 

1. Overpayment and shipping scams are also prevalent, so be cautious and never accept overpayments or use unreliable shipping services.
2. To verify buyer credibility, check their Facebook profile for authenticity and positive interactions with other sellers. 
3. Use secure payment methods like Facebook's payment system or PayPal to protect yourself from fraud. 
4. When meeting buyers in person, always choose public places and inform someone of your whereabouts for added safety.
5. If you encounter suspicious activity, report it to Facebook immediately and keep records of all transactions. 

While Facebook continuously improves safety measures, staying vigilant is key. By following these precautions, artists can confidently navigate the Facebook Marketplace and thrive in their art business endeavors.

What Not To Do When Selling Art On Facebook

When selling art on Facebook, it's essential to avoid certain practices that could hinder your success. Here's what you should not do:

1. Spamming: Posting too frequently can overwhelm your followers and lead to your posts being marked as spam, reducing your visibility.

2. Ignoring Comments or Messages: Engagement is crucial, so always respond promptly and professionally to comments and messages to avoid missing out on sales.

3. Neglecting Your Page: Keep your page updated with new artwork and engaging content to show that you're active and serious about your art business.

4. Using Low-Quality Images: High-quality, well-lit images accurately represent your artwork and can significantly impact how it's perceived.

5. Overpricing or Underpricing Your Art: Research pricing to ensure you're neither overpricing, which might deter buyers, nor underpricing, which undervalues your work.

6. Violating Facebook’s Rules: Familiarize yourself with Facebook's rules for selling products, including art, to avoid getting penalized or banned.

7. Being Overly Promotional: Balance promotional posts with engaging content to provide value to your followers and avoid coming across as too sales-focused.

8. Not Utilizing Facebook’s Features: Take advantage of features like Facebook Shop and Ads to maximize your selling potential and reach a wider audience.

FAQs

Are You Allowed To Sell Your Art On Facebook?

Yes, you can sell your art on Facebook. An Artist Page will enable you to sell your art without violating Facebook’s terms of service.

Can You Sell Directly On Facebook?

Yes, you can sell directly on Facebook. With Shops, you can display and sell products on Facebook and Instagram.

How Does Facebook Pay The Artists?

Facebook pays revenue to the music creator each time a photo or video is viewed where their music appears.

What Can You Not Be Sold On Facebook?

You cannot sell prohibited items such as adult products, alcohol, body parts, and more, as listed in Facebook's Prohibited Content guidelines.

What Are The Most Sold Items On Facebook?

The most sold items on Facebook Marketplace include furniture, home decor, children’s toys, electronics, and more, as listed in the information provided.

Conclusion

In conclusion, selling art on Facebook can be a rewarding endeavor if you follow the right steps. By choosing the right business model, creating an engaging page, showcasing your artwork effectively, and promoting your art strategically, you can attract art lovers and turn them into buyers. 

Remember, with dedication and creativity, you can harness the power of Facebook to build your art business successfully.