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Pitch and earn money: How do TikTok brand deals work?

May 3, 2024

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Pitch and earn money: How do TikTok brand deals work?

TikTok brand deals involve creators collaborating with companies to promote products or services to followers, with potential earnings reaching $150,000. Creators can find deals through TikTok's Creator Marketplace, optimizing content, or directly contacting brands with media kits. 

Collaborations include sponsored posts, ads, or affiliate links, benefiting brands and creators. Creators ensure alignment with their niche for authenticity. Pitching involves showcasing TikTok's success, tailored ideas, and building a strong following. 

For further knowledge about the TikTok brand deal mechanism, check out the article below.

Why Do Brands Work With TikTok Influencers?

Why Do Brands Work With TikTok Influencers?

Brands see TikTok as a dynamic platform that offers unique opportunities to connect with consumers in engaging and impactful ways, making it an essential component of their marketing strategies. They are increasingly turning to TikTok influencers for several compelling reasons:

Explosive Growth

TikTok experienced a massive surge in users post-2020, attracting diverse audiences to the platform. This broad user base offers brands the opportunity to reach a wide range of potential customers.

Success Stories

Many brands have witnessed remarkable success on TikTok, with products often selling out quickly after being featured on the platform. This track record of success makes TikTok an attractive marketing avenue for brands seeking tangible results.

Viral Potential

TikTok videos have demonstrated a remarkable ability to go viral, reaching hundreds of thousands of users within a short period. This viral potential presents brands with the opportunity to amplify their message and increase brand visibility rapidly.

Low Production Costs

Compared to traditional marketing methods, the production costs for TikTok content are relatively low. 

Quick videos can be produced and distributed to large audiences without the need for elaborate production setups, making TikTok an efficient and cost-effective marketing channel.

Influencer Presence

Many creators and influencers have amassed large follower counts on TikTok, and their audiences actively engage with their content. Brands recognize the influence these creators hold over their audience and understand the potential impact of collaborating with them to promote their products or services.

Factors Considered When Approached For Brand Deals

Factors Considered When Approached For Brand Deals

When brands approach influencers for collaboration, several factors come into play to determine the terms and conditions of the partnership:

Follower Count

The size of an influencer's following is a crucial factor in determining their value to a brand. Influencers with larger followings typically command higher rates due to their broader reach and potential impact on brand awareness.

Niche or Industry Relevance

Brands often seek influencers whose content aligns with their niche or industry. Influencers operating in valuable niches or industries may receive higher payments as their content resonates more effectively with the target audience.

Engagement Metrics

Engagement metrics, such as likes, comments, shares, and clicks, are essential indicators of an influencer's effectiveness in driving audience interaction. 

Micro-influencers, despite having smaller followings, often boast higher engagement rates, making them attractive collaborators for brands seeking authentic audience engagement.

Cost Of Fixing The Brand Deals With The Influencers

The cost of partnering with influencers on TikTok varies depending on several factors, including:

Influencer Tier

Influencers are categorized based on their follower count, ranging from nano-influencers (1,000 to 10,000 followers) to mega-influencers (1 million or more followers). The cost of collaboration increases with the influencer's tier, reflecting their reach and influence.

Industry or Niche

Influencers operating in lucrative industries or niches may command higher payments due to the perceived value of their audience and content. 

For example, influencers in the tech or beauty industry may receive higher compensation for promoting products within their niche.

Engagement Rate

Engagement metrics, such as likes, comments, and shares, play a significant role in determining an influencer's value. Influencers with higher engagement rates often justify higher fees as they can deliver more meaningful interactions with the audience.

How TikTok Brand Deals Work

How TikTok Brand Deals Work

TikTok brand deals are all about creators teaming up with companies to promote their products or services to their followers. 

With more than 1 billion active users, TikTok has become a lucrative platform for influencers to earn money, with some influencers making as much as $150,000 for brand partnerships.

Creators can find brand deals through various methods, including joining TikTok's Creator Marketplace, optimizing their content and profile to attract brands, or reaching out to brands themselves with their media kits and campaign ideas.

Once a creator and a brand agree to collaborate, the partnership can take various forms, such as sponsored posts, ads, or affiliate links. 

These collaborations can help brands reach their target audience more effectively while creators monetize their social media influence.

Creators need to ensure that the brand aligns with their niche and audience to maintain authenticity and trust. Ultimately, TikTok brand deals provide a mutually beneficial opportunity for creators and brands to connect and engage with audiences.

How To Get TikTok Brand Deals?

To get TikTok brand deals, creators need to focus on branding themselves, building a large following, posting good content regularly, and improving their profiles. 

With over 1 billion monthly active users, TikTok offers ample opportunities for creators to monetize their content through sponsorships.

Creators can attract brands by showcasing their TikTok success, engaging with their audience, and creating organic content about their favorite brands. By demonstrating their ability to drive sales and influence purchasing decisions, creators can position themselves as valuable partners for brands.

Direct outreach to companies, using platforms like TikTok's Creator Marketplace or hiring influencer connection services, can also help creators connect with brands for sponsorships on your TikTok. 

By pitching their TikTok accounts effectively and showcasing their audience demographics and engagement rates, creators can negotiate sponsored posts and establish mutually beneficial partnerships with brands.

How To Pitch TikTok Brand Deals

How To Pitch TikTok Brand Deals

Pitching TikTok brand deals requires creators to actively reach out to brands and showcase their TikTok success. Creators should focus on demonstrating their ability to create engaging TikTok content and provide analytics to prove their impact.

When pitching to brands, creators should tailor their pitches with specific ideas and examples of TikToks that align with the brand's goals and campaigns. By being specific and showing past successes, creators can increase their chances of securing brand partnerships.

Additionally, creators should make their TikTok profiles interesting and build a large following to attract brands. Regularly posting high-quality content, optimizing their profiles, and creating media kits can help creators stand out to potential brand partners.

While rejection is a normal part of the process, creators should persevere and continue working hard to secure TikTok brand deals. By branding themselves effectively and showcasing their creativity, creators can increase their chances of landing lucrative partnerships.

You can display your works at spaces like Crowdfundly and link your work to your TikTok account. Here you can show the brands your creative part as well as market your page to increase your sales. 

If you are curious about ‘Why Crowdfundly?’, there are some good reasons for it-

  • Crowdfundly enables creators to showcase their work and link it to their TikTok accounts or bios, providing a platform to exhibit their creations to brands.
  • It allows creators to demonstrate their creativity effectively, increasing their chances of securing brand partnerships.
  • By using Crowdfundly, creators can attract brands with engaging content and build a large following, enhancing their visibility and appeal to potential partners.

Case Study Of TikTok’s Highest Paid Stars 

The D'Amelio sisters, Charli and Dixie, dominated the TikTok scene in 2021, raking in a staggering $27.5 million combined. Charli, with her massive following of nearly 133 million, earned $17.5 million, securing her position as the highest-paid TikToker of the year. Not far behind, Dixie amassed $10 million in earnings, cementing her status as one of the platform's top earners.

Their success extends beyond TikTok, with ventures like Snapchat's "Charli vs. Dixie" and Hulu's "The D'Amelio Show." These lucrative deals, along with their massive TikTok following, showcase their ability to monetize their online presence effectively.

Addison Rae, another TikTok sensation, secured the third spot on Forbes' list with an estimated $8.5 million in earnings. As TikTok's user base surpasses 1 billion worldwide, the earning potential for influencers on the platform continues to skyrocket. Influencers can now command hefty sums for sponsored content, with rates reaching up to $500,000 for a single post.

Special Tips To Make The Brand Deals Successful

Discover exclusive tips for maximizing the success of your brand deals on TikTok and taking your collaborations to the next level.

  1. Strong Brand Identity: Clearly define your brand identity to attract both followers and potential sponsors. Consistency is key.
  2. Know Your Audience: Understand your audience demographics and interests to effectively pitch partnerships to brands.
  3. Engagement Matters: Foster a loyal and engaged audience by actively interacting with them through comments, DMs, and live sessions.
  4. Post Consistently: Regular posting keeps your audience engaged and demonstrates to brands that you're committed to your content.
  5. Harness the Power of Hashtags: Use relevant hashtags to increase the discoverability of your posts and attract sponsor attention.
  6. Tag Brands: Tagging brands in your posts increases visibility and may lead to collaborations or sponsorships.
  7. Include Contact Information: Make it easy for brands to reach out by including contact information in your bio.
  8. Pitch to Brands: Take the initiative to reach out to brands with personalized pitches that highlight your unique value proposition.
  9. Know Your Metrics: Understand your engagement rate, conversion rate, and other key metrics to demonstrate the value you bring to potential sponsors.
  10. Considerations for Working with Brands: Charge appropriately for sponsored posts, affiliate marketing, and usage rights. Negotiate additional fees for content usage in brand advertising.


How Much Can You Make From TikTok Brand Deals?

TikTok influencers earn an average salary of $121,765, but earnings vary widely. Typically, influencers with smaller followings may earn between $20 to $1,200 per sponsored post, depending on their follower count.

How To Get Brand Deals On TikTok With 1,000 Followers?

With 1,000 followers, you can collaborate with influencer marketing platforms like Starbazaar, connecting creators with brands. Despite a smaller following, engagement and niche content can still attract opportunities for brand collaborations.

How Brands Win On TikTok?

Brands succeed on TikTok by creating authentic content that resonates with audiences. Showing behind-the-scenes content humanizes the brand and fosters trust among followers, leading to greater engagement and brand loyalty.

What Is The Most Popular Brand On TikTok?

In 2022, TikTok's brand led with approximately 62 million followers globally. Netflix and NBA followed closely, with around 23 million and 15 million followers respectively, showcasing the platform's diverse range of popular brands.


In conclusion, learning about TikTok brand collaborations reveals the path to earning through strategic pitches. 

By delving into the mechanics of these partnerships, you can unlock opportunities to monetize your content effectively, bridging brands with engaged audiences in a mutually beneficial exchange. TikTok brand partnerships empower you to monetize your content by teaming up with companies. 

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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