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How To Sell Tickets On Facebook: The Ultimate Guide

March 27, 2024

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Selling tickets on Facebook is a game-changer for event promotion, utilizing its vast user base. Start by integrating with Eventbrite for a seamless process. Customize your event, link it to Facebook, and connect accounts for visibility. 

Promote on both platforms, emphasizing the smooth user experience. Highlight benefits like easy RSVPs, engagement, and positive feedback. 

Optimize the integration for free events too. Encourage interaction and tease further insights for mastering Facebook events in another video.

Now, to know this process to sell your tickets on Facebook in detail, read the article ahead.

Selling Tickets On Facebook

Selling tickets on Facebook is like putting on a show with different acts. You have three main stages: Marketplace, Events, and Ads. Each one has its way of attracting people who might want to buy tickets. 

The spectrum of ticket sales on Facebook is incredibly diverse. Facebook accommodates a wide array of ticket genres, from music events to comedy shows. Whether you're promoting nightlife experiences, art performances, or food festivals, it's a versatile platform for diverse events.

What Things Are Required To Sell Your Tickets On Facebook?

To set up shop and start selling your event tickets on Facebook, here's a checklist of things you'll need.

  • Login To Crowdfundly & Facebook: Ensure you have an active account on both Crowdfundly and Facebook.
  • Add Facebook Sales Channel: Integrate Facebook as a sales channel on your Crowdfundly account.
  • Connect Your Facebook Account: Link your Crowdfundly account with your Facebook profile.
  • Connect Your Facebook Business Manager: If you have a business manager account on Facebook, connect it for smoother operations.
  • Connect Your Facebook Page: Associate your Facebook business page with your Crowdfundly account. 
  • Setup Your Facebook Shop: Configure your Facebook shop within Crowdfundly to showcase your event tickets.

Are You Wondering Why Crowdfundly?

If you're wondering why Crowdfundly, it's because it's a versatile platform empowering creators like you. Here you get facilities like-

  • Monetization Variety: Accept donations, offer memberships, and sell digital products, including event tickets.
  • User-Friendly Platform: Provides a community-oriented space for creators to showcase their work effortlessly.
  • Facebook Integration: Seamlessly integrates with Facebook, allowing creators to set up a digital shop and sell event tickets directly on the platform.
  • Streamlined Selling Process: Simplifies the selling process for creators, making it convenient and efficient.
  • Creative Promotion: Provides tools for creators to connect with their supporters, promoting their work effectively.
  • Revenue Generation: Offers various monetization options, enabling creators to generate revenue through diverse channels.

How To Sell Tickets On Facebook: A Step-By-Step Guide

Selling tickets on Facebook is not just a convenience for event organizers; it's a powerful way to reach a vast audience and boost ticket sales. 

In this step-by-step guide, we'll walk you through the entire process.

Step 1: Create a Facebook Account or Page

To start selling tickets on Facebook Marketplace, you need a Facebook account. If you're a business, use an existing Facebook Page; otherwise, utilize your personal account. Ensure you have a Facebook presence, either through a personal account or a dedicated business page, as the foundation for selling tickets.

Step 2: Access Facebook Marketplace

Click on the Marketplace icon on Facebook or use the direct link- “”. Navigate to the dedicated Marketplace section on Facebook, either through the icon or the provided link.

Step 3: Initiate Listing

Once on Facebook Marketplace, click on "Create New Listing" and choose "List New Item." Begin the ticket-selling process by creating a new listing within the Facebook Marketplace interface.

Step 4: Upload Photos and Details

Enhance the attractiveness of your tickets by uploading clear and appealing photos. Provide essential details such as the event name, date, time, location, and ticket price. Optionally, add a description to offer more information to potential buyers.

Improve the visual appeal of your tickets through quality images and provide comprehensive details about the event and tickets for potential buyers.

Step 5: Set Ticket Price

Consider the demand for the event and the market value of similar tickets when determining the price. You can opt for a fixed price, set negotiable terms, or offer discounts for bulk purchases. Strategically set the ticket price, taking into account factors like event popularity and potential buyer preferences.

Step 6: Publish Your Listing

After completing all necessary details, click "Publish" to make your ticket listing visible to anyone in your local area on Facebook Marketplace. Finalize the process by publishing your ticket listing, ensuring it reaches a broad local audience within the Facebook Marketplace platform.

Fees Associated With Selling Tickets On Facebook

The fees linked to selling tickets on Facebook vary by method. Facebook Marketplace incurs no listing fees, but sellers must arrange separate payment methods like cash or secure online systems such as PayPal or Stripe. 

For Facebook Events, there's a 30% fee for buyers using Apple devices on the Facebook App. Facebook Ads have variable fees based on factors like reach and target audience. In the case of Facebook Marketplace, sellers face a 5% or $0.40 flat fee per shipment, along with potential additional costs like shipping fees, chargebacks, and Meta ad fees. 

So, it's crucial to consider these fees when determining ticket prices for a transparent and profitable sales process.

How Are You Benefited From Selling Tickets On Facebook

Embarking on the journey of selling tickets on Facebook yields numerous advantages for sellers- 

Seamless Integration with Facebook Events

Sellers can easily create and manage events directly from their platform of choice, enhancing overall efficiency.

"Buy Tickets" Button

The option to include a dedicated "Buy Tickets" button on the Facebook event page simplifies the ticket-purchasing process, ensuring a convenient experience for potential attendees.

Avoiding Fees

Sellers can circumvent additional fees, particularly the 30% charge associated with ticket purchases on iPhones through Facebook. This approach provides a cost-effective solution for ticket sales.

Increased Visibility and Community Engagement

Leveraging Facebook Pages for event creation encourages community engagement. Users can actively participate in discussions, ask questions, and interact with event organizers and fellow attendees, fostering a sense of community and excitement around the event.

Not only this though, you can earn a lot of money from Facebook with a proper guideline. 

Marketing Tips To Sell Tickets On Facebook

Enhancing your ticket sales on Facebook involves strategic marketing efforts. Here are some valuable tips to ensure your event gathers maximum attention and attendees:

Leverage Your Followers

Inform your existing followers about the upcoming event by sharing it on your Facebook page. Take advantage of the "Share Event" feature to ensure visibility on your page's timeline and in your followers' feeds.

Early Bird Rewards

Encourage early ticket purchases by offering distinct rewards for those who buy in advance. Create a sense of urgency by showcasing exclusive benefits for early birds, fostering a quicker decision-making process.

Host Contests or Raffles

Drive engagement and expand your event's reach by organizing contests or raffles. Awarding winners with event tickets can incentivize users to share your event with their network, amplifying its exposure. Again you can start your blogging on Facebook and promote your tickets there while you earn money.

Utilize Facebook Ads

Extend your reach beyond current followers by employing Facebook Ads. Set a budget, choose specific locations and demographics, and use the "Boost Event" feature to design an ad tailored for potential attendees. Ensure the "Sell Ticket" option is selected for effective promotion.

Measure with Facebook Pixel

Gauge the effectiveness of your marketing strategies with Facebook Pixel, a tracking tool that provides insights into user interactions. Link it to your Eventbrite page to analyze performance and optimize your marketing tactics accordingly.

Cross-Platform Promotion

Share your event URL across various marketing channels, such as email newsletters, other social media platforms, Google, or even through print ads. The event link serves as a gateway to seamless signups, ensuring a diversified audience.


Do I Need To Pay For Selling Tickets On Facebook?

No, Facebook does not charge any fees for selling tickets on Facebook Marketplace.

Can I Sell Tickets To Events Outside Of My Local Area?

No, Facebook Marketplace is designed for local sales only. You can only sell tickets to events in your local area.

How Do I Protect Personal Information When Selling Tickets On Facebook?

To safeguard personal information, use secure communication channels and payment methods, avoid unnecessary disclosures, and inspect products in person before providing payment.

How Can I Sell More Tickets On Facebook?

Increase ticket sales on Facebook by utilizing Facebook Advertising for broader reach, targeting specific audiences based on location and interests, and integrating with ticketing services for seamless transactions.


Ultimately, selling tickets on Facebook is similar to orchestrating a captivating show with different acts. By following the step-by-step guide, you unlock a world of possibilities for seamless integration, user-friendly experiences, and creative promotion. 

So, embrace this powerful tool, boost your event's visibility, and watch your ticket sales soar.

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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