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How To Make Money On TikTok Without Followers

June 27, 2024

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  6. Marketing Is about The Stories You Tell

How To Make Money On TikTok Without Followers

Monetizing TikTok without a large following is feasible through several avenues, including the Creator Fund, brand partnerships, affiliate marketing, product sales, and more. 

Understanding these methods is essential for maximizing TikTok's money-making potential. Whether it's creating engaging content, collaborating with influencers, or selling products, TikTok offers diverse opportunities for creators to generate income and grow their audience.

From here, it appears that you can earn money on TikTok even without followers, but if you want to know more, read the following text.

Understanding Making Money On TikTok

TikTok has blown up, becoming one of the most popular social media platforms worldwide. It's not just for fun anymore; it's also a gold mine for making cash, even if you don't have a ton of followers. 

How Does Your TikTok Algorithm Work?

Ever wonder why some TikTok videos go viral while others flop? It's all about the algorithm. Here's the breakdown:

TikTok's algorithm analyzes your behavior, like what videos you watch and how long you watch them. Then, it serves up more of what you like. So, if you're into cute dog videos, expect to see more pupper content on your For You Page. It's like having a personal assistant curating content just for you.

How Do You Make Money On TikTok?

Even if you don't have a massive following, there are several strategies you can employ to generate income. 

TikTok offers creators numerous ways to earn money and capitalize on their content. Let's explore and learn to distinguish between those accessible to creators with established followings and those available to individuals just starting their TikTok journey.

Monetization with Followers

For creators with established followings, TikTok offers avenues like the Creator Fund and Live Streaming, providing opportunities to earn based on engagement and content quality. This way, making money on TikTok is all about leveraging the platform's features and audience to your advantage. 

Monetization without Followers

Even without a large following, creators can tap into TikTok's monetization potential through avenues like Influencer Marketing and Merchandise Sales, leveraging niche expertise and unique designs to generate revenue.

How Do You Make Money On TikTok Without Followers?

Making money on TikTok without a huge following is possible and doesn't rely solely on viral fame. You can still earn cash through various avenues, even if you don't have millions of followers. Understanding these methods and how they work is key to unlocking TikTok's money-making potential.

Create a Content Creator Account

A TikTok Content Creator account allows users to access additional features and monetization opportunities, such as the TikTok Creator Fund.

Eligibility: To qualify for the TikTok Creator Fund, creators must be over 18 years old and have at least 10,000 video views in the last 30 days.

How it Works: Creators in the TikTok Creator Fund earn money based on the number of video views, with rates varying based on content quality and location. Payments are typically made monthly through PayPal or Direct Deposit. By consistently creating engaging content and growing their audience, creators can increase their earnings over time.

Partner with Brands

Partnering with brands involves creating sponsored content or videos to promote products or services on behalf of a brand.

Eligibility: Anyone with a TikTok account can potentially partner with brands, but having engaging content and a genuine connection with your audience increases your chances of attracting brand partnerships.

How it Works: Brands typically reach out to creators or influencers whose content aligns with their target audience and brand values. Creators may receive payment or free products in exchange for creating and sharing sponsored content. Authenticity is key in building successful brand partnerships, as viewers respond positively to genuine recommendations.

Collaborate with Influencers

Collaborating with influencers involves teaming up with creators who have a large following to reach a broader audience.

Eligibility: Collaboration opportunities are open to all TikTok users, but finding the right influencers to collaborate with depends on your niche and target audience.

How it Works: Collaborative content, such as duets or stitches, allows creators to leverage each other's audiences and increase their reach. By partnering with influencers who share similar interests or content styles, creators can attract new followers and drive engagement.

Sell Products on TikTok

Selling products on TikTok involves showcasing and promoting products directly to viewers through videos.

Eligibility: Anyone can sell products on TikTok, but having a clear understanding of your target market and creating compelling content is essential for success.

How it Works: Creators can showcase products in their videos and provide links to purchase directly from their TikTok profile or website. By highlighting the benefits and features of the products, creators can attract potential customers and drive sales.

You can generate a link form your product or shop on Crowdfundly account and add it on your TikTo so that you can earn more efficiently. You may use Crowdfundly since it includes features like- 

  • Versatile Monetization: Crowdfundly offers diverse income streams like donations, memberships, and digital shops, empowering creators to earn in various ways.
  • User-Friendly Option: With an intuitive interface, Crowdfundly simplifies the process for creators to showcase their work and engage with their audience effectively.
  • Seamless Integration: linking it with TikTok, Crowdfundly enables creators to effortlessly promote their products or shops, expanding their earning potential.
  • Community Engagement: Crowdfundly fosters a supportive community around creators, encouraging ongoing support for their projects and content.

Try Affiliate Marketing Programs

Affiliate marketing involves promoting products or services and earning a commission for each sale or referral made through your unique affiliate link.

Eligibility: Affiliate marketing programs are open to anyone, but choosing products or services that align with your niche and audience is crucial for success.

How it Works: Creators can join affiliate marketing programs and receive unique affiliate links to promote products or services in their TikTok videos. By providing genuine recommendations and showcasing the benefits of the products, creators can earn commissions for each sale or referral generated through their affiliate links.

Share Promotional Product or Service Videos

Sharing promotional product or service videos involves creating content that highlights and promotes specific products or services to your audience.

Eligibility: Anyone can share promotional videos on TikTok, but creating engaging and authentic content is key to attracting and retaining viewers.

How it Works: Creators can partner with brands or businesses to create videos that showcase their products or services in a compelling way. By focusing on the unique features and benefits of the products or services, creators can capture the interest of their audience and drive sales or inquiries.

Use TikTok Ads to Grow More Followers

Utilizing TikTok ads involves investing in paid advertising campaigns to increase visibility, engagement, and followers on TikTok.

Eligibility: TikTok ads are open to businesses and individuals looking to promote their content or products to a wider audience.

How it Works: Creators can create and run targeted advertising campaigns on TikTok to reach specific demographics or interests. By leveraging TikTok's powerful ad platform, creators can increase their visibility and attract new followers who may be interested in their content or products.

Earn Through Offering Premium Content

Offering premium content involves creating exclusive or specialized content that viewers can access for a fee.

Eligibility: Creators can offer premium content to their audience, but it's essential to provide value and unique experiences to justify the cost.

How it Works: Creators can offer premium content through subscriptions, memberships, or one-time purchases. By providing exclusive access to behind-the-scenes content, tutorials, or personalized shoutouts, creators can monetize their TikTok presence and offer additional value to their most dedicated fans.

Collect Virtual Gifts and Make Money Online

Collecting virtual gifts involves receiving digital gifts or coins from viewers during live streams or regular posts, which can be converted into real money.

Eligibility: Anyone with a TikTok account can receive virtual gifts, but engaging with your audience and creating compelling content can increase the likelihood of receiving gifts.

How it Works: Viewers can purchase virtual gifts or coins from TikTok and send them to creators as a form of appreciation or support. Creators can then convert these virtual gifts into real money, providing an additional source of income for their content.

Gather Referral Rewards and Bonuses

Gathering referral rewards and bonuses involves referring friends or other users to join TikTok or participate in specific activities, earning rewards or bonuses in return.

Eligibility: Anyone with a TikTok account can participate in referral programs, but earning rewards may require meeting specific criteria or completing tasks.

How it Works: Creators can earn referral rewards or bonuses by inviting friends to join TikTok, participating in promotional activities, or completing specific tasks. By sharing their referral links or codes with others, creators can earn rewards such as points, discounts, or cash bonuses, providing an additional source of income without needing a large following.

What Do You Do When These Results Get You Followers?

When these methods start bringing in followers, it's a win-win situation. As you actively engage in these strategies to earn money on TikTok, you're also inadvertently increasing your follower count. 

With each piece of content you create and share, you're not only gaining exposure but also honing your skills. This heightened visibility naturally attracts new followers who are intrigued by your content and what you have to offer. Lots of followers would add more to your earnings on TikTok.

So, as you implement these strategies, keep an eye on your follower count. You'll likely notice a gradual increase as your influence grows alongside your income. 


How Do I Apply To Join The TikTok Creator Fund?

To join the Creator Fund, ensure you meet the eligibility criteria of 10,000 followers and 100,000 video views in the last 30 days. Then, apply through your TikTok Pro/Creator account settings. 

Can People See When You Go Live On TikTok?

Yes, when you start a LIVE video on TikTok, all your followers receive notifications. Your LIVE stream also gets showcased at the top of followers' For You Pages temporarily, attracting more viewers to join in the fun.

Who Pays You On TikTok Live?

Viewers on TikTok Live purchase digital coins to give as gifts during your live stream. These coins can be converted into actual money after the live session ends. You can redeem the coins earned via PayPal or bank transfer.

How Many Views Do You Need To Make Money On TikTok?

To start earning through the TikTok Creator Fund, you need at least 10,000 lifetime video views. However, other income sources, like going LIVE, have lower entry requirements, such as 1,000 followers. 


Monetizing TikTok without a large following is feasible through various avenues like the Creator Fund, brand partnerships, and affiliate marketing. Understanding these methods is essential for maximizing TikTok's money-making potential. 

Whether it's engaging with your audience or promoting products, TikTok offers diverse opportunities for creators to generate income. As you implement these strategies, keep an eye on your follower count, gradually increasing alongside your income, marking a win-win situation.

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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