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How Many Followers On TikTok To Get Paid: A Complete Guide

May 21, 2024

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How Many Followers On TikTok To Get Paid: A Complete Guide

You are to hit 10,000 followers and rack up 100,000 views in 30 days to join the Creator Fund and score cash directly from TikTok. Even with just 1,000 followers, you can pocket some serious coin through gifts and live streams.

Brands dig creators with bigger followings, so aim for 10,000-100,000 followers before diving into sponsorships. Even with fewer than 1,000 followers, you can rake in the dough with viral content and engagement.

You now know that you can earn money on TikTok with the help of several followers. But for further instructions to help you gain more from it, dive deeper into the article.

Understanding TikTok Monetization Methods

By leveraging the monetization methods below and tailoring them to your content and audience, you can effectively monetize your TikTok account and turn your passion into profit on the platform. 

TikTok Creator Fund: This is a program where TikTok rewards creators based on their performance. To qualify, creators need a minimum number of followers and video views within a specific timeframe.

Brand Partnerships: Collaborating with brands for sponsored content is a significant source of income for creators. Successful partnerships can earn creators substantial amounts of money.

Diamond Coins and Video Gifts: Viewers can send virtual gifts like Diamonds during live streams, which creators can convert into real money. Video Gifts provide another way for creators to earn through community engagement.

Crowdfunding: Creators can use TikTok to crowdfund projects or products by sharing their ideas with their audience, allowing them to raise funds for their initiatives.

Again, you can create a campaign and share your campaign link in your social media accounts, along with TikTok, for more reach. In case you don't have much experience in that, you can follow the easy way, that is by creating your campaign in Crowdfundly. 

Why choose Crowdfundly above all else? This is because Crowdfundly provides you with-

  • User-Friendly Platform: Crowdfundly offers an easy-to-use interface, simplifying the process of creating and sharing fundraising campaigns.
  • Enhanced Awareness: With tools for spreading awareness on social media platforms like TikTok, Crowdfundly helps users reach a wider audience, maximizing fundraising potential.
  • Transparent Fee Structure: Crowdfundly has a transparent and competitive fee structure, with low platform fees compared to other crowdfunding platforms, ensuring more funds go towards the intended cause.
  • Cost-Effective Solution: Crowdfundly provides a cost-effective option for fundraising, offering essential features at competitive prices.
  • Feature-Rich Platform: Crowdfundly is feature-rich, offering a range of tools and functionalities to support creators in raising funds for their projects or products effectively.

Affiliate Marketing: Promoting products through affiliate links allows creators to earn commissions on sales generated through their referrals.

Direct Sales: Creators can sell physical goods or digital downloads directly through TikTok, providing them with another revenue stream.

Tips Functionality: Viewers can send tips directly to creators through their TikTok profile, enabling creators to receive monetary support from their audience.

TikTok Ads: While TikTok's advertising revenue does not directly benefit content creators, they can use TikTok ads to promote their products or services, potentially increasing their earnings indirectly.

Case Study: Average Earnings On TikTok

Case Study: Average Earnings On TikTok

On TikTok, the average earnings can vary widely depending on various factors and monetization strategies. Here's a breakdown of potential earnings based on different methods:

TikTok Creator Fund 

The Creator Fund is a primary way of paying creators, but it's not an ad revenue-sharing program and can be unreliable. For example, one influencer earned $1,664 between January and May 2021, with daily earnings ranging from $9 to $38.

Virtual Gifts

Earnings from virtual gifts are even less predictable. One Diamond is generally equal to $0.05, but actual earnings depend on factors like popularity and TikTok's discretion. For instance, a TikTok influencer made $34,000 in a single month from TikTok live streams.

Branded Content

Statistics say that macro influencers earn an average of $197 per post for branded content, while larger influencers can earn $1,500 per post. However, earnings from branded content depend on factors like audience size, engagement rates, and brand partnerships.

Are You Eligible To Make Money On TikTok?

Yes, you too can make money on TikTok. Joining TikTok's Creator Fund is one way to earn money directly from the platform. To qualify- 

  • You need at least 10,000 authentic followers and 100,000 views in the last 30 days.
Are You Eligible To Make Money On TikTok?
  • You must also be 18 or older and reside in eligible countries such as the U.S., U.K., Germany, France, or Spain.
  • Aside from the Creator Fund, there are other ways to make money on TikTok, regardless of your follower count.
  • These methods include strategies like affiliate marketing, sponsored content, and more, similar to earning opportunities on platforms like Instagram and YouTube.

Factors Influencing Earnings On TikTok

Understanding and leveraging some factors can empower creators like you to maximize your income potential on TikTok. Several factors influence earnings on TikTok, impacting creators' potential income:

  • Engagement: Higher engagement rates result in more views and increased earnings.
  • Content Quality: Exceptional and original content attracts a wider audience, enhancing monetization prospects.
  • Niche and Audience Alignment: Content aligned with popular niches and appealing to a broad audience tends to receive more views and higher earnings.
  • Virality: Viral videos can accumulate millions of views, significantly boosting earnings potential for creators.
  • Cross-Promotion: Collaborating and cross-promoting with other creators introduces content to new audiences, potentially increasing views and followers.
  • Analytics Tools: Utilizing TikTok's analytics or third-party tools helps creators understand their audience and optimize content for higher views.
  • Payment Threshold: TikTok's payment schedule, varying by region, initiates payouts once the minimum payment threshold is met.
  • Tax Implications: Creators should consider tax implications related to their earnings and seek professional advice for tax planning and reporting.

How Many Followers Do You Need To Get Paid On TikTok?

To get paid on TikTok, the number of followers required varies depending on the monetization method you choose:

Virtual Gifts and Live Streaming

Creators can earn money through virtual gifts and live-streaming subscriptions on TikTok, with potential earnings even with as few as 1,000 followers. There are also TikTok coins working as TikTok currency and you can get them as gifts from your followers as well. 

Brand Partnerships

Brands often seek creators with higher follower counts, views, and engagement rates. While specific follower requirements may vary, growing your following to at least 10,000 to 100,000 followers is recommended before reaching out to brands for sponsorship deals.

Affiliate Marketing and Merchandise Sales

Follower count is less critical for earning through affiliate marketing or selling merchandise. Even creators with fewer than 1,000 followers can potentially earn significant revenue through viral videos and high engagement rates.

Engagement Rates

Engagement metrics such as likes, comments, shares, and views are crucial for all monetization methods, often outweighing follower count in importance. Brands prefer creators with active and engaged audiences who are more likely to trust and act on sponsored content recommendations.

How Much Money Does 1,000 Followers On TikTok Make?

At 1,000 followers, creators can earn an average of $197 per post for branded content, based on data from Statistics. 

Additionally, creators can convert virtual gifts earned during TikTok lives into Diamonds, with each Diamond typically paying out at a rate of around 5 cents. 

Earnings from affiliate marketing and merchandise sales can vary, but focusing on increasing engagement rates can lead to higher earnings from these sources. 

How Much Money Does 1 Million TikTok Followers Make?

TikTok creators with 1 million followers or more can expect to make an average of $1,500 per post for branded content. For example, one creator reported earning $88 for 1.6 million views, which equates to approximately 6 cents per 1,000 views.

Strategies To Increase Follower Count

Strategies To Increase Follower Count

By implementing some strategies consistently, you can effectively increase your follower count on TikTok and enhance your overall presence on the platform. Here are strategies to increase your follower count on TikTok:

  1. Optimize Your Profile: Complete your profile with relevant keywords in your username and bio to make it easy for users to find you.
  2. Consistent Content: Regularly post high-quality content that resonates with your niche and audience to keep them engaged.
  3. Hashtag Strategy: Research trending hashtags and use them in your posts to increase visibility and reach a broader audience.
  4. Collaborate with Others: Partner with fellow creators to reach new audiences and engage with their followers.
  5. Utilize Analytics: Use TikTok's analytics tools or third-party platforms to track performance metrics and optimize your content strategy.
  6. Purchase Virtual Gifts: Invest in virtual gifts to give away during live streams, which can be converted into real money and attract more viewers.
  7. Participate in Contests: Enter contests hosted by brands or creators to gain exposure and potentially win prizes, increasing your visibility on the platform.
  8. Offer Services: Provide coaching or consultation services related to your niche, promoting them through your TikTok channel to attract followers interested in your expertise.
  9. Increase Interactions: Encourage interactions with your audience through polls, Q&A sessions, and interactive content to foster engagement and loyalty.
  10. Build Relationships: Connect with other creators and industry professionals to build relationships and explore collaboration opportunities that can help expand your reach.

Also, increasing follower count can get you more likes so you can indirectly get paid for your TikTok likes.


How Many Followers Are Considered TikTok Famous?

To be TikTok famous, you typically need a hefty following, like over 1 million followers. That's when you hit the big leagues and become a celeb or mega influencer. Khaby Lame holds the crown as the most-followed TikToker with a whopping 161.5 million followers, making him a mega influencer for sure.

How Many Followers Make You An Influencer?

Becoming an influencer starts with gaining followers. Generally, if you have between 50,000 and 500,000 followers, you're considered a mid-tier influencer. It's a solid stepping stone toward influencer status, where brands start to take notice of your influence and reach.

Who Is The World's Largest TikToker?

The world's largest TikToker, Khaby Lame, hails from Italy but is of Senegalese descent. With over 161.5 million followers, he's the reigning king of TikTok, charming audiences worldwide with his relatable humor and everyday life snippets

What Social Media Pays The Most?

While Facebook and Instagram rake in the most revenue, it's not necessarily where influencers make the most money. YouTube, LinkedIn, TikTok, and Snapchat also have their share of influencer opportunities, with each platform offering unique ways for influencers to monetize their content.

Concluding Lines

Ultimately, understanding how to monetize your TikTok account with followers involves a variety of strategies, from leveraging the Creator Fund and brand partnerships to optimizing engagement and content quality. 

Regardless of your follower count, by tailoring your approach to your audience and niche, you can turn your passion into profit on the platform.

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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