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Considering Pay Rates Per Follower: How Much Does TikTok Pay Per Followers?

July 9, 2024

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A list looks like this:

  • Marketing Is about The Stories You Tell
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TikTok doesn't officially say how much it pays the creators for followers, but reports suggest influencers in the Creator Fund get 2 to 4 cents per 1000 views, or 0.002 to 0.004 cents per follower. To join the Creator Fund, you will need at least 10,000 followers. 

However, there are other ways to make money on TikTok as well. Like affiliate marketing and selling merchandise, don't depend on follower count but on how engaged your audience is.

Now that you understand that making money on TikTok is more than just having followers, you may have several questions about alternatives and specifics. Go ahead and dive deep to know more. 

How Much Does TikTok Pay Per Followers? 

TikTok hasn't officially disclosed its payment structure for creators, but it's stated in the reports that influencers on the Creator Fund earn between 2 and 4 cents per 1000 views, which translates to 0.002 to 0.004 cents per follower.

How Many Followers Do You Need To Make Money On TikTok?

To qualify for the Creator Fund, you typically require a minimum of 10,000 followers. However, alternative revenue streams like affiliate marketing and merchandise sales aren't dependent on follower count but rather on engagement rates.

You can sell your merchandise from Crowdfundly and promote it in TikTok for popularity as well. But why Crowdfundly?

This is because- 

  • User-Friendly Interface: Crowdfundly offers a simple and easy-to-use interface, making it accessible for content creators of all skill levels to navigate and utilize its features effectively.
  • Community-Oriented Approach: It fosters a sense of community among creators and their fans, enabling creators to build stronger connections with their audience.
  • Monetization Options: Crowdfundly provides various monetization options such as donations, memberships, daily posts, and digital shops, empowering creators to earn revenue directly from their content and interactions with their audience.
  • Merchandise Sales: Unlike other revenue streams dependent on follower count, Crowdfundly allows creators to sell merchandise directly through it. This feature enables creators to diversify their income sources and promote their merchandise on platforms like TikTok, enhancing popularity and engagement rates. 

How Much Money Does 1,000 Followers Make On TikTok?

With 1,000 followers, you can earn approximately $5 by converting virtual gifts to Diamonds during TikTok lives. Additionally, exploring affiliate marketing and merchandise sales can boost earnings, irrespective of follower count.

What Is The Income For 1 Million Followers On TikTok?

Earnings for 1 million followers on TikTok range from $20 to $50, considering various revenue streams such as brand deals and endorsements. However, the actual income varies based on individual agreements and partnerships.

Influencer Type Vs. No. Of Followers Vs. Money Per Post 

The earnings potential for TikTok influencers is intricately tied to their influencer type, follower count, and the engagement rate of their content. Here is a table showing this detailed comparison.

Followers Vs. Engagement Rate Vs. Engagement Capacity

The relationship between follower count, engagement rate, and earning capacity on TikTok is multifaceted. While follower count reflects the size of an influencer's audience, engagement rate indicates the level of interaction and connection with that audience. 

A higher engagement rate signifies a more active and involved audience, translating to greater potential for monetization through sponsored content and brand partnerships.  Here, is a demonstration table for a clear view. 

Thus, focusing on fostering meaningful engagement, even with a smaller follower count, can significantly enhance an influencer's earning capacity on TikTok. All you just need is to make quality content and TikTok does pay you accordingly.

Understanding TikTok's Monetization Programs

TikTok offers two main monetization programs for creators: the Creator Fund and the Creativity Program Beta. These programs aim to reward creators for their content and provide a pathway to earning money directly from TikTok.

Creator Fund

TikTok introduced its Creator Fund in July 2020 as a means to compensate creators for their content. This program rewards creators based on the number of views their videos accumulate. 

To qualify for the Creator Fund, creators must meet specific eligibility criteria, including having at least 10,000 followers and 100,000 video views over the past 30 days. 

The Tiktok Creativity Program

In response to feedback regarding the low payouts of the Creator Fund, TikTok introduced the Creativity Program Beta in May 2023. Creators participating in the Creativity Program have the opportunity to earn between $4 and $8 for every 1,000 views, making it a more lucrative monetization option

Eligibility criteria for the Creativity Program Beta are similar to those of the Creator Fund, with additional requirements such as posting high-quality, original content longer than one minute. 

Comparing Earnings: Creator Fund Vs. Creativity Program

The key difference between the Creator Fund and the Creativity Program lies in their payment structures and potential earnings. While the Creator Fund offers payouts ranging from $0.02 to $0.04 per 1,000 views, the Creativity Program Beta promises up to 20 times higher earnings. 

Again, the Creativity Program emphasizes longer-form content, further distinguishing it from the Creator Fund. 

Case Study: Examples Of Best-Selling Contents

When it comes to earning big bucks on TikTok, there's no one-size-fits-all formula. While some top-tier influencers rake in as much as $500,000 per post, the average earnings range from $100,000 to $250,000. Whether it's educational, humorous, or heartfelt, just remember any video has the potential to go viral on TikTok. 

Specially, staying updated with trends is key here. By using popular hashtags and trending audio, you can increase visibility and attract more viewers. Also, you can look to it if TikTok pays you for views or more.

Who Are The Richest People On The TikTok Platform?

For TikTok, wealth isn't just measured in views and likes but also in cold hard cash. While TikTok itself isn't renowned for its payouts, the platform's top creators are rolling in millions. Let's take a look at some of the wealthiest TikTokers in 2024:

  1. Charli D’Amelio: With an estimated income of $17.5 million and a staggering follower count of 151.9 million, Charli reigns supreme as TikTok's queen.
  2. Dixie D’Amelio: Following closely behind is Charli's sister, Dixie, with earnings of $10 million and a loyal following of 56.5 million.
  3. Addison Rae: This TikTok sensation turned actress boasts an income of $8.5 million and an impressive fan base of 88.6 million.
  4. Khaby Lame: Despite not posting traditional dance or lip-sync videos, Khaby's comedic skits have earned him $5 million and a massive following of 161.5 million.
  5. Bella Poarch: Former Navy member Bella Poarch earns $5 million with her diverse content, attracting 93.8 million followers.

These TikTok stars exemplify the platform's earning potential, showcasing how creativity and consistency can translate into substantial wealth. 


Does Tiktok Pay For Likes?

No, TikTok doesn't directly pay for likes. But if your videos get lots of likes, you might attract brands and sponsors, which could help you earn money.

How Much Does Tiktok Pay For 10 Million Views?

TikTok pays around 2-4 cents for every 1000 views. So, with 10 million views, you could make about $400 through the creator's fund.

How Much Does Tiktok Pay Monthly?

Monthly payments on TikTok can vary a lot. Top creators might earn thousands per month, but new creators might earn something for months.

What Happens If You Get 1 Million Views On TikTok?

If you get 1 million views on TikTok, you might make around $20-$50, especially if you're part of the TikTok Creator Fund.

Final Thoughts

While TikTok's exact payment structure remains undisclosed, TikTok pays creators $0.002-$0.004 per follower (estimated) through views, not just follower count.

Alternative revenue streams such as affiliate marketing and merchandise sales offer opportunities beyond follower count dependency. Thus, exploring diverse monetization avenues is essential for maximizing the earnings potential of TikTok.

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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