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14 Ways To Monetize Instagram: A Comprehensive Guide

March 28, 2024

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Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up – Seth Godin

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A list looks like this:

  • Marketing Is about The Stories You Tell
  • Do Permission Marketing
  • Invent, Implement and Sell the Ideas
  • Sell What People Want, Not What They Need
  • Keep Your Customers Happy
  • Deliver Basic Human Wants

A list looks like this:

  1. Marketing Is about The Stories You Tell
  2. Marketing Is about The Stories You Tell
  3. Marketing Is about The Stories You Tell
  4. Marketing Is about The Stories You Tell
  5. Marketing Is about The Stories You Tell
  6. Marketing Is about The Stories You Tell

Unlock financial freedom as a creator on Instagram from sponsored posts to exclusive communities, and unleash the full potential of your influence. Learn how to monetize your Instagram using diverse strategies including-

  • Sponsored Posts
  • Brand Ambassadorship
  • Affiliate Links
  • Merchandise Sales
  • Digital Downloads
  • Instagram Shopping
  • Live Sessions & Badges
  • Website Traffic & Ads
  • Cross-Promotion
  • Donation Appeals
  • Bonus Programs, Etc. 

Now, you know several ways to monetize your Instagram account. But to know more about them and more, dive deeper into the article.

Instagram Monetization

Monetizing your Instagram is all about making money from the content you're already sharing on the platform. Whether it's posts, Reels, or Stories, there are various ways to turn your creativity into cash. 

The global influencer market hit a whopping USD 13.8 billion in 2021. And the best part about it is, almost half of Instagram influencers have between 5,000 to 20,000 followers.

Do You Get Paid On Instagram?

Yes, Instagram is not just an app; it's a gateway to financial freedom for creators like you. 

Meta CEO Mark Zuckerberg has made it clear that their goal is to be the best platform for creators to make a living. 

The opportunities are endless with Instagram being the second-most downloaded app globally in 2021. 

How Do Beginners Make Money On Instagram?

If you're just starting, focus on creating compelling content to attract followers. Once you hit around 1,000 followers, you've got an audience to sell to. Add your online store URL to your bio or try affiliate marketing. 

As you grow, consider switching to a business or creator account. If you are concerned about  

How Much Money Can Be Made From Instagram Monetization?

It depends, but the potential is vast. Sponsored posts for creators with 100,000 to 1,000,000 followers range from $165 to $1,800. Affiliate income varies, with some creators earning $5,000 monthly from links alone. 

Instagram's bonus program can lead to significant payouts, and the highest-paid influencers rake in millions per post. You can also check out, how much Instagram would pay you for making reels. 

In a world where creators are making full-time incomes from social media, Instagram is your ticket to financial success. 

Instagram Monetization Requirements

Before you dive into the world of monetization, it's essential to understand and adhere to Instagram's policies. Here's a list of the requirements-

Original Content

Only sell content that you've developed or significantly modified to make it your own. Additions like commentary, creative editing, or parody are encouraged.

Prohibited Topics: 

Avoid the following in monetized content-

  • Misleading medical claims
  • Misinformation
  • Polarizing or inflammatory language on sensitive topics like age, disability, ethnicity, gender, immigration, national origin, political affiliation, race, religion, sexual orientation, and socioeconomic class.
  • Sensitive Topics: Instagram will only monetize content on tragedies if explicitly uplifting. Avoid depictions of-
    • Tragedies (death, mental illness, abuse)
    • Criminal behavior
    • Substance abuse
    • Profane language
    • Sexual activity (suggestive or explicit)
    • Gory content (medical procedures, bodily fluids, etc.)
  • Prohibited Formats: 
    • Instagram does not monetize the following formats-
    • Static or looping videos
    • Image slideshows
    • Static images with polls
    • Content with embedded ads
    • Images or videos with overlaid text

By understanding these requirements, you can use your creativity to produce original, high-quality content that aligns with Instagram's guidelines, unlocking the potential to make money on this massive platform. You can monetize your social media followers with the help of your unending creativity.

14 Creative Ways To Monetize Instagram

In the dynamic world of social media, Instagram stands out as a prime platform for influencers to connect with their audience and monetize their content.

If you're looking to turn your Instagram presence into a lucrative venture, here are diverse strategies to explore-

1. Sell Sponsored Posts on Instagram

Selling sponsored posts is the cornerstone of Instagram monetization. It's a go-to method for influencers, offering a substantial income stream. 

Companies will pay you to create posts that showcase their brand or products. Branded content, featuring the 'Paid partnership with...' tags, can be a lucrative venture. 

2. Become a Brand Ambassador

Joining a brand ambassador program is akin to selling sponsored posts but with a longer-term commitment. This strategy involves acting as a spokesperson for a company, providing a steady income stream. 

Identify brands aligning with your values. Showcase your dedication by posting about them, and proactively reach out. 

3. Promote Affiliate Links

Leveraging affiliate links is a powerful way to earn commissions by endorsing products you believe in. With Crowdfundly, you can seamlessly integrate affiliate promotions into your content, enhancing both credibility and revenue.

Explore affiliate programs like ShareASale. If Instagram's affiliate program is available, use Crowdfundly's user-friendly interface to streamline the promotion of affiliate products directly in your posts.

4. Release Your Merch Line

Taking control of your income, consider selling your custom merchandise. Crowdfundly aids in establishing an online store and promotes seamless transactions, allowing you to focus on creating and marketing your unique products.

Utilize print-on-demand platforms with Crowdfundly's assistance. Create and showcase your merchandise effortlessly, and watch your followers become loyal customers.

5. Sell Digital Downloads

Diversify your revenue streams by selling digital downloads. Whether it's workout plans, music, or van life blueprints, Crowdfundly empowers you to create a smooth sales process for your digital products.

Set up an e-commerce store with platforms. Then, drive traffic from Instagram to your customized landing pages for digital downloads. 

6. Set Up Instagram Shopping

With shoppable posts, Crowdfundly enables you to seamlessly integrate your digital or physical product links, maximizing convenience for your audience.

Utilize Crowdfundly to set up Instagram Shopping. Ensure eligibility requirements are met, choose your checkout method, and add products. Your followers can shop directly from your Instagram, enhancing their overall experience.

7. Drive Traffic to Your Website and Monetize It

Shift your focus to owned channels by directing your followers to your website. Leverage Instagram to drive traffic, optimizing your posts for SEO. Monetize your website with ad revenue using expert strategic guidance.

8. Cross-Promote Other Monetized Channels

Expand your monetization avenues by cross-promoting other channels. Leverage your Instagram influence to drive traffic to platforms like YouTube or podcasts. Link to your primary monetization channels in your Instagram bio, guiding your followers seamlessly.

9. Ask for Donations And Earn Bonuses

Directly appeal to your loyal followers for support. Crowdfundly simplifies the donation process, turning gratitude into tangible contributions. Utilize Crowdfundly or similar platforms to set up a donation link. Communicate with your audience transparently, inviting them to contribute and show appreciation.

Stay updated on Instagram's evolving features, including bonus programs like Reels Play. Stay informed about rules, goals, and deadlines to optimize your earnings.

10. Build a Mailing List

Move beyond a rented audience by building your mailing list. Crowdfundly facilitates the process, helping you transition followers to a more direct and owned channel.

Utilize Crowdfundly to set up landing pages and opt-in forms. Encourage your Instagram followers to subscribe, offering incentives with the help of Crowdfundly's seamless integration.

11. Sell Subscriptions Or Patreon

Explore subscription-based revenue streams with Instagram's Subscriptions program. Alternatively, integrate Patreon seamlessly and set up membership offerings for your audience.

12. Sell Your Templates and Filters

Monetize your creativity by selling templates and filters. Leverage platforms like Crowdfundly and showcase the uniqueness of your templates and filters, encouraging your followers to purchase through the link in your bio.

13. Create and Sell an Online Course

Share your expertise by creating and selling online courses. Crowdfundly provides a streamlined process for crafting and promoting your courses on Instagram. Utilize Crowdfundly to sign up for an online course platform. Develop engaging lessons, set up your course, and promote it effectively on Instagram.

14. Sell Personalized Videos through Cameo

Monetize your influence by offering personalized video messages. Sign up for Cameo, set your prices, and availability, and add a link to your Cameo page in your Instagram bio for easy access.

Requesting Monetization For Creators

To request monetization support for creators on Instagram, follow these three ways-

Using Professional Dashboard

  1. Eligibility Check: Ensure you have a professional (business or creator) profile on Instagram.
  2. Set Up Payouts: Configure your payout settings to receive earnings.
  3. Access Professional Dashboard: Navigate to the professional dashboard at the top of your profile.
  4. Request Support: Look for the monetization tools section in the dashboard.
  5. If you have access, request support for tools such as badges, subscriptions, bonuses, branded content, profile ads, and ads on Instagram Reels.

Using Contact Form

  1. Eligibility Check: Confirm your account type is business or creator.
  2. Set Up Payouts: Ensure payout settings are configured.
  3. Contact Form Submission: Visit the Instagram Help Center or monetization help page.
  4. Fill in the contact form with the required information.
  5. Select the product area you need help with, such as badges, subscriptions, bonuses, branded content, profile ads, or ads on Instagram Reels.
  6. Submission: Tap submit to send your request.
  7. Troubleshooting may occur within the app.

Using Instagram App

  1. Open Instagram App: Go to your profile on the Instagram app.
  2. Access Settings: Tap the three horizontal lines in the top right corner, then select Settings.
  3. Navigate to Monetisation Help: Tap Help, then Monetization Help.
  4. Contact Support: Tap Contact Support.
  5. Provide Information: Confirm your default email address.
  6. Select the product area you need help with (badges, subscriptions, bonuses, branded content, profile ads, or ads on Instagram Reels).
  7. Fill in Details: Complete the required information.
  8. Submission: Tap Submit.

Examples Of Successful Instagram Monetizations

Here are some notable examples of influencers who have successfully monetized their Instagram accounts:

  • Cristiano Ronaldo: Estimated Sponsored Post Value: $3.2M
  • Leo Messi: Estimated Sponsored Post Value: $2.6M
  • Selena Gomez: Estimated Sponsored Post Value: $2.6M
  • Kylie Jenner: Estimated Sponsored Post Value: $2.4M
  • Dwayne Johnson: Estimated Sponsored Post Value: $2.3M
  • Ariana Grande: Estimated Sponsored Post Value: $2.3M
  • Kim Kardashian: Estimated Sponsored Post Value: $2.2M
  • Beyonce Knowles: Estimated Sponsored Post Value: $1.9M
  • Khloe Kardashian: Estimated Sponsored Post Value: $1.8M
  • Justin Bieber: Estimated Sponsored Post Value: $1.2M

Number Of Followers For Monetization

While these top earners have millions of followers, it's important to note that you can still monetize your Instagram account even with a lower follower count. Brands often value access to highly engaged niche audiences that align with their target customer, regardless of the follower count.

Remember, the key is to cultivate an engaged and loyal audience that resonates with your content and aligns with the interests of potential advertisers. Quality engagement and niche relevance can be just as valuable, if not more so, than sheer follower numbers when it comes to successful Instagram monetization.


Does Instagram Pay You For Likes?

No, Instagram does not pay users for likes. Likes are a form of user engagement to show support, but they do not directly translate into monetary compensation on the platform.

Who Is The Highest-Paid Instagrammer?

Cristiano Ronaldo holds the title of the highest-paid Instagram influencer, earning $47.8 million with $975,000 per Instagram post. As of December 2020, he is the most followed person on the platform with 244 million followers.

Can I Monetize Instagram With 1000 Followers?

Yes, Instagram doesn't have a minimum follower requirement for monetization. Creators with 1,000 followers can earn money through engagement and an active presence on the platform, as reported by Business Insider.

How Many Followers Do I Need To Monetize My Instagram?

You don't need millions of followers to generate revenue on Instagram. According to a HypeAuditor report, individuals with just 1,000 Instagram followers can potentially earn up to $1,400 per month.


In conclusion, unlocking the financial potential of your Instagram account is within reach. From sponsored posts to affiliate links and bonus programs, the diverse strategies highlighted in this article can turn your creativity into a lucrative venture. 

Embrace the opportunities, adhere to Instagram's policies, and follow the success stories of influencers who have monetized their accounts successfully.

Crowdfundly Team
The Crowdfundly team gathers to write up actionable resources to help you start, create, publish, and promote your content on Crowdfundly.

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